Strategy

Never Forget: An Oral History of 9/11 and the Promo Industry

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The terrorist attacks on Sept. 11, 2001, forever changed our lives. Twenty years later,...

Distributor Pro Tips: How to Differentiate Your Offerings & Exceed Expectations

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With businesses back open and events kicking into high gear, competition is fierce...

Kitting Made Easy: Create Custom Mailers in 5 Simple Steps

Kitting is the promo tactic you need to...

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Port Congestion Intensifies, Likely to Continue Into 2022

Backups at ports are a significant factor ...

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Chipotle Gamifies Reward Program With Achievement Badges

Badges can be redeemed for free food and C...

Gift Guide: Hot Products for the 2021 Holiday Season

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Companies are eyeing several standout categories for gifting in the fourth quarter.

Promotions Planner: Feel-Good Campaigns

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Start presenting ideas to clients for promotions centered on December events.

Canadian Man Pleads Guilty in PPE Scheme

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The fraud targeted businesses in Canada and the United States.

This Week’s New Suppliers: Built to Last

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Discover creative products from new ASI suppliers.

Gildan Reports on Environmental, Social Responsibility Efforts

The Montreal-based apparel maker is the si...

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Latest COVID Surge Hampering Factory Activity in Asia

The development spells more supply chain t...

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Homebuilding Market Faces Challenges

Sentiment among builders is falling due to...

Alphabroder Launches Green Team Initiative

The Top 40 supplier has implemented a thre...

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How to Spot an Order Red Flag

A few careful checks can stop an order sca...

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Promo Pros Deal With Ida’s Impacts & Aftermath

The hurricane slammed into Louisiana as a ...

Podcast: Plan Now for 2021 Holiday Sales - Top Apparel Picks & Trends

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The end of the year will be here before you know it, which means now's the time to...

With Sustainability, Small Steps Add Up

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Rick Roth of Mirror Image and Jason Murphy of SanMar talked about actionable strategies...

Introducing The Perry Ellis Apparel Collection

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The apparel supplier you know and love is proud to announce the launch of their...

Whole College Team to Benefit From ‘NIL’ Merch Initiative

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It’s said to be a first in the new world of Name, Image and Likeness deals that empower...

Facilisgroup Renames Software Product, Updates Website

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The software-as-a-service company is a partnering community for the promotional product...

Corporate Gifting Platform Lets Recipients Choose Items

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A build-your-own snack box service that launched during the pandemic is expanding into ...