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Products

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details
Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

This Week’s New Suppliers: Innovative Promo for Q4
This Week’s New Suppliers: Innovative Promo for Q4
Products

Discover creative products from new ASI suppliers.

SnugZ Unleashes New Partnership With Pet Accessory Brand Springland Pets

The collaboration will expand the Counselo...


Editor’s Picks: Soothing Stress Relievers

Branded stress relievers and fidget toys a...


The Bright Side: PCNA Hosts Breast Cancer Awareness Giveback Campaign

Profits from select Stanley drinkware styl...

Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
Top 10 ESP Searches: Owala Surges as Classic Categories Lead Q3 Rankings
Strategy

The third quarter also saw growing searches for products like bookmarks and fans, accor...

NC Custom Adds Ghirardelli to Promo Division
NC Custom Adds Ghirardelli to Promo Division
Products

The Counselor Top 40 supplier will now offer premium chocolate from the storied company...

This Week’s New Suppliers: Promo for Anywhere
This Week’s New Suppliers: Promo for Anywhere
Products

Discover creative products from new ASI suppliers.

Editor’s Picks: Standout Lanyards
Editor’s Picks: Standout Lanyards
Products

Distribute quality custom lanyards at events, employee onboardings and more to add bran...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...


Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...


Promotions Planner: A Fresh Start

Start presenting ideas to clients for prom...

This Week’s New Suppliers: Hot New Promo

Discover creative products from new ASI su...


SanMar Brings Richardson Apparel & Headwear to Wholesale Market

The initial launch in 2026 will include 15...


Editor’s Picks: Brilliant Booth & Display Products

Ensure event branding or signage stands ou...

5 Ideas for Using NYFW Trends in a Promo Campaign
5 Ideas for Using NYFW Trends in a Promo Campaign
Products

Appeal to fashion-forward end-buyers with these suggestions from the hottest show of th...

This Week’s New Suppliers: Unique Promo That’s Fun for Everyone
This Week’s New Suppliers: Unique Promo That’s Fun for Everyone
Products

Discover creative products from new ASI suppliers.

Editor’s Picks: Comforting Coffee & Travel Mugs
Editor’s Picks: Comforting Coffee & Travel Mugs
Products

A quality coffee mug will ensure your client’s brand is one of the first things consume...

Starline Adds LAMY Pen Line to Its Growing Writing Collection
Starline Adds LAMY Pen Line to Its Growing Writing Collection
Products

The product expansion at the Counselor Top 40 supplier will include fountain pens, roll...

Counselor Promo Campaign Awards
Counselor Promo Campaign Awards
Strategy

Discover the promotions that deliver creativity in spades.

This Week’s New Suppliers: New Looks for Classic Promo
This Week’s New Suppliers: New Looks for Classic Promo
Products

Discover creative products from new ASI suppliers.