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Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
ResearchPens and other classic categories continued to dominate the total ESP search rankings t...
This Week’s New Suppliers: The Industry’s Newest Promo
ProductsDiscover creative products from new ASI suppliers.
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options...
Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
The partnership aligns with Gemline’s miss...
PPAI Expo 2026: 4 Trends From the Show Floor
Onsite activations and micro-versions of r...
Allmade Apparel Partners With The Authentic T-Shirt Company/SanMar Canada
ProductsThe agreement expands the sustainable apparel company’s reach into the Great White North.
PCNA Partners With Berne Apparel
NewsThe Counselor Top 40 supplier is now the exclusive provider of the select styles from t...
This Week’s New Suppliers: Promo Primed for Success
ProductsDiscover creative products from new ASI suppliers.
Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
StrategyA majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey...
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and l...
ASI Orlando 2026: Product Showcase Winners
Attendees at ASI Orlando voted for their f...
How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team ni...
Top Apparel Trends for 2026
Bold color stories, touch-worthy textures ...
Gemline Adds to Outdoor Retail Offerings With New Dometic Partnership
The collaboration makes Gemline the exclus...
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending no...
ASI Orlando 2026: 4 Hard Goods Trends Set To Shape the Year Ahead
ProductsOn the ASI Orlando show floor, suppliers showed off new products, from sustainable tech...
ASI Orlando 2026: 4 Promo Apparel & Headwear Trends From the Show Floor
ProductsFrom fashion-forward cuts and cozy fabrics to creative decoration, suppliers at ASI Sho...
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Save Time & Save Money: Goof Proof Transfers Now at STAHLS’
Looking for the fastest, easiest way to print pro-quality T-shirts? Goof Proof...
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Introducing Puffin Drinkwear: Now Available for Promo
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These Common Business Needs Will Open the Door to Add-on Sales
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ASI Orlando 2026: 4 Print Trends From Promo & Print Suppliers
ProductsEye-popping graphics and sustainability were on display at the year’s first promo trade...
PCNA Adds Titleist Golf Balls to Product Lineup
NewsThe hard goods supplier, which ranks No. 4 on Counselor’s Top 40 list, is expanding its...
This Week’s New Suppliers: New Products for the New Year
ProductsDiscover creative products from new ASI suppliers.
SnugZ USA Partners With Nomatic on Exclusive Line of Bags & Travel Gear
ProductsThe Counselor Top 40 supplier will be adding Nomatic’s customizable bags and travel acc...