ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.

Not an ASI Member? Learn more about ASI today!

Products

New Promo Niche: Streamer Merch
New Promo Niche: Streamer Merch
Web Exclusive

Streamers are cultivating massive fanbases that want to buy branded swag from the video...

Pro Wrestling Company Turns To Promotional Products
Pro Wrestling Company Turns To Promotional Products
Web Exclusive

Impact Wrestling is arguably the second-biggest pro wrestling organization in the...

Friars’ Branded Items Support Mission to Serve the Needy

An order of Catholic friars has designed...


Kavanaugh Controversy Prompts Outpouring of Merch

The politically charged promotional produc...


Wilco Debuts $448 Limited Edition Branded Axe

The popular indie rock band released the a...

Promo Products Case Study: Porsche North America
Promo Products Case Study: Porsche North America
Web Exclusive

A Tennessee-based distributor leveraged a proprietary Proforma (asi/300094) tech platfo...

President Trump Football Jersey Proclaims ‘Stand Up For America’
President Trump Football Jersey Proclaims ‘Stand Up For America’
Web Exclusive

The messaging is an outgrowth of the president’s feud with the National Football League...

Starbucks Holiday Drinkware: Yeah or Meh?
Starbucks Holiday Drinkware: Yeah or Meh?
Web Exclusive

The branded merchandise is part of the global coffee company’s holiday season promo push.

Philly Pickle Festival Launches Swag Store
Philly Pickle Festival Launches Swag Store
Web Exclusive

We all know about Philadelphia's love of cheesesteaks, but how about pickles? ...

Tasty Swag: Top Ramen & Cup Noodles Merch Has Arrived

Nissin Foods launched the collection of br...


Is a Small Order Worth Your Time?

Nina Bloomstein Shatz, director of brand...


Opportunity Alert: Halloween Running Races

From ‘spooktacular’ 5Ks to hard-charging p...

Steak-Umm Capitalizes on Twitter Fame With Swag Store

For a profile in how a clever social...


Adventures in Rebranding: Dunkin’ Donuts Changes Name

“Donuts" is being dropped in favor of just...


Alternative Apparel Launches New Youth Line

The fashion-forward supplier of apparel ba...

Gritty: Marketing Gold or Short-Term Stunt?
Gritty: Marketing Gold or Short-Term Stunt?
Web Exclusive

The Philadelphia Flyers new mascot is a viral sensation, but can his appeal last? We ho...

‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
‘FitzMagic’ At Heart of Trademark, Personal Branding Controversy
Web Exclusive

NFL Rookie Minkah Fitzpatrick has taken flak for filing a trademark application for “Fi...

Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry
Walmart Pledges To Pull Soviet T-Shirts After ‘Eastern Bloc’ Outcry
Web Exclusive

Still, it appeared some Soviet-themed tees were available online early Monday.

Fisher Space Pen Celebrates 50 Years In Space
Fisher Space Pen Celebrates 50 Years In Space
Web Exclusive

Promo supplier Fisher Space Pen Co. (asi/54423) has released a limited edition pen and ...

Dodgers To Make Crypto, Sports History With Digital Bobblehead
Dodgers To Make Crypto, Sports History With Digital Bobblehead
Promogram

The professional baseball team’s promotional giveaway is scheduled for a Sept. 21st gam...

Pro Wrestling Tees Sees Record Sales
Pro Wrestling Tees Sees Record Sales
Web Exclusive

When most people think professional wrestling, the first three letters that come to...