#9 Kevin Lyons-Tarr & Suzanne Worwood

4imprint (asi/197045)

2025 Rank: #3

Kevin Lyons-Tarr – CEO

Industry Experience: 35 years

Previous Appearances on Counselor Power 50: 20

Suzanne Worwood – Chief Product, Supply Chain & Sustainability Officer

Industry Experience: 31 years

Previous Appearances on Counselor Power 50: 7

Lower influence ratings from the promo industry on the Counselor Power 50 survey, along with slowed growth at Counselor Top 40 distributor 4imprint (asi/197045), cause Kevin Lyons-Tarr and Suzanne Worwood to fall six spots on this year’s list. The largest distributor in the industry saw North American revenue drop by 1.6% in 2025. The publicly traded company reported better-than-expected results for the first half of 2026, with growth of 1% driven by higher average order values.

“We’ve been proud of how the team has continued to execute the key elements of our strategic plan,” says Lyons-Tarr, 4imprint’s CEO. “We’ve done quite a bit to strengthen and develop our team and foster a workplace culture that has been nationally recognized for the 19th straight year [as a certified Great Place To Work]. I’m also grateful for the support of our supplier partners as we continue to work together to forge meaningful, lasting and successful relationships.”

Indeed, the culture of caring fostered by Lyons-Tarr and Worwood (the distributor’s chief product, supply chain & sustainability officer) continues to extend internally and externally. The distributor was named both a Fortune Best Workplace and a Forbes Best Midsize Employer. “The company also continued its ‘one by one’ promotional products grant program, awarding nearly 3,100 grants to charitable organizations in the first half of 2026.