#45 Aaron Hamer

Boundless (asi/143717) – CEO

2025 Rank: #41

Industry Experience: 5 years

Previous Appearances on Counselor Power 50: 2

Aaron Hamer slides four spots on this year’s Counselor Power 50 list after the company experienced relatively flat growth in 2025, but it’s been an active year for the CEO of Counselor Top 40 distributor Boundless (asi/143717) in 2026. In April, he and Boundless agreed to acquire wet paint group, a Colorado-based distributor that specializes in onsite gifting experiences and live branding activations. It’s a natural fit with the events team the distributor recently established.

Meanwhile, Boundless developed a new e-commerce platform and successfully deployed a direct-to-consumer solution for clients. Hamer hired David Maier, whose experience includes roles at Revlon and Major League Soccer, to lead those efforts. Hamer also brought on industry veteran Michael O’Neal, formerly with Counselor Top 40 distributors BAMKO (asi/131431) and HALO (asi/356000), to head up Boundless’ print division. On top of that, Boundless launched a new website this year.

For 2027, Hamer wants to continue building out Boundless’ capabilities, “including our recent investments in print, DTC/e-commerce, events and our international presence. And we want to continue to invest in our 20-plus-year heritage of being an industry technology innovator.”