Counselor’s exclusive ranking of the distributors with the most revenue in the promotional products industry.

HALO

(asi/356000)

Even as revenue was flat, HALO Senior Vice President Terry McGuire calls 2025 “a defining year.” “We sharpened our focus, strengthened our leadership and committed to a more disciplined, growth-oriented model,” he says. “The result is a clearer, more unified path for how HALO grows, competes and brings brand worlds to life for our clients.” It was the end of an era for the company as HALO CEO and two-time Counselor Person of the Year Marc Simon retired last August and was replaced by Jim Hilt, a career executive with previous stops at Shutterfly, Express and Barnes & Noble.

9%
increase in sales from May 2025 to May 2026

Last fall, HALO acquired What’s Happening Promotions in Gainesville, FL, and recently brought on three new executives to support continued growth. The company is also focused on supporting clients as they contend with changing technologies like AI. “Our core challenge – and opportunity – is ensuring that our solutions stay tightly aligned to the rapidly evolving needs of our clients,” says McGuire.