Mike Perez Returns to Group CEO Role at HH Global
Perez served as CEO from 2021 to 2023 before becoming a nonexecutive director and board...
Viral & Attention-Getting Promo From the 2026 Midterm Elections
From cheeky slogans and campaign promises to internet memes, these candidates are takin...
Editor’s Picks: Welcoming Winter Accessories
As the weather cools off, clients will be appreciative of these seasonal essentials to ...
Koozie Group Partners With Cooler Brand ICEMULE
The Counselor Top 40 supplier will add three ICEMULE soft cooler styles to its product ...
The ‘Lifestyle Brand’ Playbook: How Buzzy Companies Like OpenAI Are Using Promo
To build consumer loyalty and communities that extend beyond their core products, end-b...
PlanetArt To Buy PersonalizationMall.com & Things Remembered From 1-800-Flowers.com
The approximately $45 million deal comes as 1-800-Flowers looks to streamline its portf...
Editor’s Picks: Beautiful Blankets
Whether clients are hoping to keep customers, prospects, employees or community members...
Automate & Elevate Event Returns To Explore AI, Automation in Promo
ASI will serve as Education Partner for the Branded Merch Network event’s second year, ...
The Ampersand Group Celebrates 25 Years in Business
The business network attributes its successful years to a combination of organic growth...
The 2026 Gift Guide
What’s your client’s gifting persona? Take our quiz and discover the products that will...
Editor’s Picks: Classic Calendars
A promotional calendar – whether desk-, wall- or magnet-size – is a practical pick that...
Editor’s Picks: Business & Executive Bags
Make a meaningful impression on new hires and top performers alike with these elevated ...
Counselor 2026 State & Regional Sales Report
Consistent growth across the country is an encouraging sign for future promo sales oppo...
Editor’s Picks: Holiday Promo
Pitch clients early for the Q4 season with festive items perfect for office parties, br...
Stran Posts Q2 Sales Growth, Reports Second Straight Profitable Quarter
The Counselor Top 40 distributor reported $33.4 million in Q2 sales, up 2.4% year-over-...
European Distributor Sales Top $14.8B in 2025 Despite Continued Challenges
ASI Research’s fourth annual study of the European market found highly uneven promo per...
Editor’s Picks: Versatile Lanyards
Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.
Editor’s Picks: Trendy Tumblers
Branded drinkware is an ideal opportunity to provide a quality, practical product with ...
BDA Appoints Kristin Massoth National Account Director of Sports & Entertainment Licensing
The Counselor Top 40 distributor also announced a slew of new licensing partnerships.
Counselor State of the Industry 2026: Addressing Labor Concerns
More job applicants don’t always mean better candidates, but smart suppliers have found...
ASI Show Chicago 2026: Product Showcase Winners
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Counselor State of the Industry 2026: Adopting an AI Strategy
Distributors don’t need a sweeping AI strategy to begin seeing results. Instead, the ke...
Counselor 2026 Woman of Distinction: Jodie Schillinger, Maple Ridge Farms
Raised in the promo industry, this empathetic leader is defined by her ability to empow...
World Cup & America250 Drive Fastest-Growing ESP Searches in Q2
Summer essentials and viral social media products like NeeDohs and hacky sacks also sha...
The Magnet Group Launches TMG Acrylics Collection
The Counselor Top 40 supplier is debuting its new line of acrylic magnets and ornaments...