Automate & Elevate, an online industry education event centered on how promo, decorated apparel and print professionals can better understand and apply AI technologies, is returning for its second year.

The Branded Merch Network announced this week that the 2026 event will take place on Thursday, Nov. 12, from 1-2:30 p.m. ET. The goal, said Branded Merch Network co-founder Jay Busselle, is to explore the ways that AI and automation have already created meaningful change for the industry, whether through efficiency or improved customer experience.

“AI is moving incredibly fast, and most businesses don’t need more hype or another list of tools,” said Busselle. “They need practical examples, trusted voices and a clearer understanding of where these technologies can actually make a difference.”

As an Education Partner, ASI will help lead the conversation around how AI and automation are impacting the broader promotional products marketplace, on both the supplier and distributor sides. ASI’s strategic partner PRINTING United Alliance will also serve as an event partner, with the guys of the 2 Regular Guys podcast returning as hosts.

“What excites me most about AI is how much possibility is still ahead,” said Ryan Hutchison, ASI’s chief technology officer. “At ASI, we’re already putting AI to work in our technology, finding new ways to help people sell, create, make decisions and serve customers. Everything is moving so fast – five minutes from now, AI could open up a possibility that simply didn’t exist yesterday. That’s why we’re thrilled to be an Education Partner at Automate & Elevate. This is the time to come together, learn, experiment and start building what comes next.”

Registration information and additional program announcements will be available soon, the Branded Merch Network said. Learn more here.