See it and Sell it First at ASI Show Orlando – January 4-6, 2025.   Register Now.

C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

2019 Distributor Salesperson of the Year Finalist - Andi Vopalensky Morales, Boundless

Get to know Andi Vopalensky Morales, a 2019 Distributor Salesperson of the Year...

2019 Distributor Salesperson of the Year Finalist - Johanna Gottlieb, Axis Promotions

Get to know Johanna Gottlieb, a 2019 Distributor Salesperson of the Year Finalist! ...

Exclusive Interview with Cal Ripken Jr.

Baseball Hall of Famer Cal Ripken Jr. is most famous for playing 2,632 consecutive...

Coffee and the Sales Professional

The ultimate motivational crutch is an instant pick-me-up in a cup.

Interview with Joe Orminski, General Manager of Scalable Press

In the fragmented promotional products industry, Scalable Press is designed to make...

Interview with Scott Nussinow, Executive Vice President of ArtworkServices USA

When it comes to your business, your first instinct is to do it yourself. But have...

Shark Tank’s Herjavec Brings Advice and Laughter to Chicago Keynote

Businessman and television personality Robert Herjavec dazzled the crowd with his ASI...

Self-Promos That Score Big

Like all distributors, Cliff Quicksell wanted to increase his sales. That meant...

Navigating the Complexities of Prop 65

When sugars and amino acids are heated above 248 degrees Fahrenheit, a chemical...

Q&A: How Branding Raises Apparel Perceptions

Branded apparel doesn't have the highest perceived value from end-buyers , but...

The Ugliest Uniforms in Sports

If there's one thing we care about as much as how our favorite teams play, it's how...

Secrets of the Dazzling Westworld Brand Experience

At San Diego Comic-Con 2017, it was Los Angeles 2049. At least it was for attendees...

The Inspiration Behind Brand Fuel’s Fun, Crazy Brand Experiences

If you're looking for an experience in the promotional products industry, Brand Fuel...

Unlock the Power of Storytelling

In this Strategy Session podcast, award-winning columnist and author Kindra Hall...

Banners And Signs Worth Seeing

Banners and signs call attention to a client's store, trade show booth and more....

The Scariest Promotional Product In America

In the first week of September, red balloons began mysteriously appearing in a small...

How To Cold Call With Purpose

Once the second leading method of generating promotional product business, cold calls...

Minor League Baseball: 5 Ridiculous (In The Best Way) Promotions

Minor league baseball promotions are, well, you can insert just about any adjective...

Minor League Baseball: Bastion of Promotional Creativity

The greatest promotional spectacle in America can be found at your nearest minor league...

Minor League Baseball: Behind the Bobblehead

Josh Laird always wanted to go to an Altoona Curve game. So when the date of Friday,...

Oh Yes, Kid Rock Campaign Merch Is Available To Buy

"Are You Scared?" That's the question musician Kid Rock posed on ...

How To Become A Better Networker

In this Q&A, The Networking Motivator reveals how to build relationships and mingle wit...

It's Bacon Vs. Tacos In Baseball's Epic Food Fight

Minor league baseball right now is just as much an all-you-can eat buffet as a sport....

Master Video For Your Business

If you’re not creating and posting your own videos, you’re missing out on a huge social...

A Teenager Explains Fidget Spinners

Adults don't get them. Schools are banning them. So what's the hook of fidget spinners?...