C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

The Ugliest Uniforms in Sports

If there's one thing we care about as much as how our favorite teams play, it's how...

ASI Power Summit 2025: The Good & Bad of the Current Economy

Economist Mary Kelly shared the latest on economic growth, inflation, consumer spending...

Counselor Power 50 2025: No. 41 Aaron Hamer, Boundless

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 3. Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 46 Mitch Kaeser & Brad Kaeser, Kaeser & Blair

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 35 Susan Lewandowski, BEL Promo

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 18 Lori Bauer, iPROMOTEu

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 7 Vera Muzzillo, Proforma

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 4 Frank Myers, S&S Activewear

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 26 Chris Lee, Brand Addition

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Q&A: How To Successfully Handle Rush Orders

Streamlined processes and a commitment to client partnership are essential to fast turn...

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...

ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural materials and unique innovations aplenty at ASI’s sum...

Counselor 2025 Supplier Family Business of the Year: All American Writing Instruments

Four generations of family leadership and a dedication to Made-in-USA craftsmanship hav...

Proforma Founder Greg Muzzillo Announces His Retirement

The longtime Counselor Power 50 member and former Counselor Person of the Year said tha...

ASI Chicago 2025: Strategies To Influence People (in a Good Way)

Education Day speaker Mimi Brown dispelled myths about decision-making and revealed how...

ASI Chicago 2025: Counselor’s Advisory Board Shares Growth Strategies

A trio of distributor leaders gave tips on sales and marketing tactics along with views...

Q&A: How To Build Strong Client Relationships

A Counselor Award-winning distributor and Counselor Top 40 supplier sales rep share the...

Q&A: What’s the Key to Successful Leadership?

A pair of Counselor Top 40 executives detail what leadership means to them and how to k...

Infographic: How U.S. & European Distributors Compare

A new joint study shows how distributors differ in their concerns and challenges.

Top 10 of 2024: Promo Insiders Podcasts

Major acquisitions, top awards and dynamic leaders drew the most interest from listener...

ASI Power Summit 2024: Day 1 & 2 Wrap-Up

The information-packed day included sessions on promo’s top issues, AI and what end-buy...

HALO Recalls Tumblers Due to Metal Straw Lacerations

The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new...

Counselor Power 50 2024: No. 40 Neil Ringel, PCNA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2024: Day 3 & Conference Wrap-Up

Industry-defining issues, growth opportunities and motivation marked the final day of t...