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C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

ASI Power Summit 2024: Day 1 & 2 Wrap-Up

The information-packed day included sessions on promo’s top issues, AI and what end-buy...

HALO Recalls Tumblers Due to Metal Straw Lacerations

The drinkware was sold exclusively at Wawa this summer, and consumers can receive a new...

Counselor Power 50 2024: No. 40 Neil Ringel, PCNA

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2024: Day 3 & Conference Wrap-Up

Industry-defining issues, growth opportunities and motivation marked the final day of t...

ASI Power Summit 2024: Lessons Learned From Top Industry Leaders

Top promo executives weighed in on adapting to change and leadership challenges.

ASI Power Summit 2024: How Blindness Helped Michael Hingson Survive the 9/11 Attacks

The event’s motivational speaker recalled his experience on that harrowing day and show...

Counselor Power 50 2024: No. 41 Tamara Borello, ePromos Promotional Products

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

ASI Power Summit 2024: What To Watch for in the Economy

Economist Mary Kelly told attendees what indicators to watch for and how it will impact...

Counselor Power 50 2024: No. 43 Aaron Hamer, Boundless

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 36 Heather Smartt & Kenny Ved, Goldstar

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 26 Jo Gilley, Overture Promotions

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 23 Lori Bauer, iPROMOTEu

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 5 Greg Muzzillo & Vera Muzzillo, Proforma

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2024: No. 4 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2024 Counselor Power 50 list , which ranks the most influential...

Counselor 2024 Power 50

In a roller-coaster decade, these are the leaders navigating the highs and lows to lay ...

2024 State of the Industry

In the face of numerous challenges, promo is finding reasons for optimism – and the whe...

State of the Industry: Trend or Not?

We unpack six interesting findings from our survey and predict if these developments wi...

State of the Industry: Supplier Snapshots

For each revenue class, our survey reveals their top challenges, competitors and other...

State of the Industry: Distributor Snapshots

They all sell promo products, but there are meaningful differences across the revenue c...

State of the Industry: Sales Harder to Come By

Buyer apprehension is resulting in smaller, less frequent orders and a shift to more af...

ASI Chicago 2024: Attendees Leave Show Energized for Second Half

From making connections to finding new products to celebrating the industry’s changemak...

ASI Chicago 2024: The Biggest Trends & Newest Products From the Show Floor

Nineties fashion, mission-driven companies and product innovations all shined at the show.

ASI Chicago 2024: The Secrets To Making Your Business Irresistible

Sales and persuasion expert Carolyn Strauss delivered winning ideas to compel clients t...

ASI Chicago 2024: Level Up Your Self-Promo Game

During an Education Day session at the show, Cliff Quicksell showcased successful self-...

ASI Chicago 2024: Digital Tools & Mental Tricks To Get Creative

Bill Petrie explained how originality and inspiration can help distributors in a new er...