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C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

ASI Power Summit 2025: Navigating Tariff Difficulties & Supply Chain Strategies

Distributor and supplier executives shared how they’re mitigating the impact of tariffs...

ASI Power Summit 2025: Day 1 & 2 Wrap-Up

Session topics included technology advancements, the state of the economy and where pro...

ASI Power Summit 2025: New HALO CEO Lays Out Vision for Company’s Future

Jim Hilt says the Counselor Top 40 distributor will lean heavily into technology as it ...

The Ugliest Uniforms in Sports

If there's one thing we care about as much as how our favorite teams play, it's how...

ASI Power Summit 2025: The Good & Bad of the Current Economy

Economist Mary Kelly shared the latest on economic growth, inflation, consumer spending...

Counselor Power 50 2025: No. 41 Aaron Hamer, Boundless

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 28 Daron Hines, Staples Promotional Products

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 3. Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 46 Mitch Kaeser & Brad Kaeser, Kaeser & Blair

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 35 Susan Lewandowski, BEL Promo

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 18 Lori Bauer, iPROMOTEu

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 7 Vera Muzzillo, Proforma

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 4 Frank Myers, S&S Activewear

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2025: No. 26 Chris Lee, Brand Addition

Welcome to the 2025 Counselor Power 50 list , which ranks the most influential...

Counselor 2025 Power 50

Meet the resilient, strategic and innovative leaders shaping the future of the promo in...

ASI Media 2025 State & Regional Sales Report

No matter which part of the country you live, there are opportunities all around.

Q&A: How To Successfully Handle Rush Orders

Streamlined processes and a commitment to client partnership are essential to fast turn...

2025 Counselor Gift Guide

Close the year strong with trendy product picks for top promo end-buyers.

Counselor State of the Industry 2025: Distributor Snapshots

These snapshots identify key characteristics within five distributor revenue classes.

Counselor State of the Industry 2025: Made in USA

Made-in-USA suppliers are enjoying an immense boost, but what does the future hold for ...

Counselor State of the Industry 2025: Supplier Snapshots

With these snapshots, find out what makes suppliers unique across four revenue classes.

Counselor State of the Industry 2025: Top Promotional Products Categories

The top product categories in promo remained stable but stand to be affected by market ...

Counselor State of the Industry 2025: The Top Markets for Promotional Products Sales

Little shifted last year, but the biggest sectors in promo are bound to be impacted in ...

ASI Chicago 2025: Brian Urlacher Delivers Life Lessons and Fun in Keynote

The NFL Hall of Famer offered wisdom shaped by his 13 years of elite play and experienc...

ASI Chicago 2025: Top Finds From the Show Floor

There were tech products, natural materials and unique innovations aplenty at ASI’s sum...