C.J. Mittica

  • Editor-in-Chief, Counselor and ASICentral.com

C.J. Mittica is the editor-in-chief of ASI Media. Since joining ASI in 2008, his magazines have been the recipients of six ASBPE Top 10 Magazine of the Year awards.

Counselor Power 50 2026: No. 45 Aaron Hamer, Boundless

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 31 Chris Lee, Brand Addition

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 5 Jim Hilt, HALO

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 9 Kevin Lyons-Tarr & Suzanne Worwood, 4imprint

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 4 Frank Myers, S&S

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 6 Vera Muzzillo, Proforma

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Counselor Power 50 2026: No. 44 Sandy Gonzalez, MadeToOrder

Welcome to the 2026 Counselor Power 50 list , which ranks the most influential...

Q&A: How To Prove the ROI of Promo Products

Two executives at leading industry companies share their strategies for successfully me...

The 2026 Gift Guide

What’s your client’s gifting persona? Take our quiz and discover the products that will...

Counselor State of the Industry 2026: Top Promotional Products Categories

Among the most-sold product categories, apparel continues to dominate.

Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distributors of varying sizes.

Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, ASI Research metrics and broader economic data ...

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.

Counselor State of the Industry 2026: Becoming Indispensable to Distributors

Reliability, expertise and top-notch service are essential for helping suppliers become...

Counselor 2026 Distributor Family Business of the Year: Advertising Premium Sales

For over six decades, the Shucart family have made relationships the foundation of thei...

2026 Counselor Salespeople of the Year

Meet the top sales pros who thrive by putting client needs first and finding solutions,...

SanMar Reaches Agreement to Acquire BELLA+CANVAS

The fashion blanks provider will remain an independent brand offered through authorized...

2026 Counselor Best Places to Work: Ad Magic

Find out what makes this distributor a top workplace.

2026 Counselor Best Places to Work: TK Promotions

Find out what makes this distributor a top workplace.

2026 Counselor Best Places to Work: iCoStore

Find out what makes this distributor a top workplace.

2026 Counselor Best Places to Work: Cap America

Find out what makes this supplier a top workplace.

2026 Counselor Best Places to Work: MadeToOrder

Find out what makes this distributor a top workplace.

2026 Counselor Best Places to Work: Gator Garb Promotions

Find out what makes this distributor a top workplace.

2026 Counselor Best Places to Work: Black Forest Ltd.

Find out what makes this supplier a top workplace.