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Owala Finishes as Fastest-Growing ESP Search Term for Second Year in a Row
Pens and other classic categories continued to dominate the total ESP search rankings throughout 2025 while wellness and seasonal items surged.
Top Stories
Branding Together: The Importance of Transparent Supply Chains, Featuring Atlantis Headwear
Co-hosts Cassie Green and Theresa Hegel chat with Elisa Pavan about the Italian headwear brand and the importance of incorporating sustainable practices at every stage of production.
Winter Storm Fern Updates
Over the weekend, winter storm Fern ravaged through much of the U.S. If your company has been affected, please email us at feedback@asicentral.com . Below are updates about promo company...
How Distributors Are Winning Sales Despite International Tourism Slowdown
Shifting travel patterns (including a rise in domestic tourism) are prompting promo companies to help hospitality clients do more with tighter budgets.
Promo Insiders: Lance Stier of NC Custom on Innovations & Trends in Food Gifts
The Counselor Top 40 supplier recently acquired Confection 360, opening the door to new decoration possibilities including high-speed etching of chocolate.
Latest News
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American Solutions for Business Names New Director of Distribution
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The Bright Side: SnugZ USA Donates $100,000 to Wounded Warrior Project
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In The News - January 2026
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How To Sublimate the Top of a Bucket Hat
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BOSKA Food Tools Makes Its Promo Debut Through Gemline
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Spector & Co. Promotes Shashi Singam to Marketing Executive Vice President
Product Hub
Products
Editor’s Picks: Useful Umbrellas
With ample room for branding and a practical purpose, umbrellas are an ideal promotional item for commuters, students, golf tournament attendees and more.
Products
This Week’s New Suppliers: The Industry’s Newest Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Tasteful T-Shirts
These top-searched branded T-shirt options are tried-and-true picks for a classic promo campaign item.
IdentiBrands Powered by Proforma Acquires Absolute Ink Promotional Products
The deal is one of multiple acquisitions made by Proforma affiliates to start the year.
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Pro Towels Names Melissa Mason as VP of Client Partnerships
Mason has been with the Pittsburgh-based supplier for more than 14 years.
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MadeToOrder Promotes Stephanie Hinkle & Hannah Granata to Director Roles
Hinkle will be director of marketing & vendor partnerships, while Granata was named director of digital engagement.
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Soardist Appoints Mark Jaroszewski to President & COO
Jaroszewski joined the company in 2021 as its first U.S.-based employee.
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4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investors released this week.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
3 Goals for Distributors’ First 3 Months
In this course on the ASI Learning Network, Christina Mendola, executive director of distributor services at ASI, shares her top goals for new distributors in their first 90 days of business.
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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
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Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
Sponsored Content
STAHLS'
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Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...