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The Creative Decoration Techniques Behind the ‘Branding Together’ Podcast Merch Collection
Apparel decorators produced a creative collection of branded merch to outfit the hosts of Branding Together, our monthly industry podcast.
Top Stories
4imprint Projects Annual Revenue & Profit Down Compared to 2024
The largest distributor in promo said it remained resilient amid a “volatile macroeconomic environment,” according to a trading update for investors released this week.
Trump Threatens European Nations With Tariffs as He Seeks To Acquire Greenland
The countries, which include Germany, France and the United Kingdom, maintained a united front after holding an emergency meeting over the weekend.
Strong Q4 Lifts Promo Industry to Record $27.7 Billion in 2025 Sales
Though the gains were driven more by price increases than increased sales activity, distributors remain relatively optimistic for the year ahead.
Koozie Group Fully Integrates Garyline, Announces New Tag Line
After joining the Mill Point Capital team last year, Counselor Top 40 supplier Koozie Group has integrated its fellow Mill Point company Garyline into its product offering.
Latest News
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Editor’s Picks: Tasteful T-Shirts
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Burnside/Sierra Pacific Adds Direct-Order Capabilities, Broadens Promo Support Team
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3 Goals for Distributors’ First 3 Months
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Gemline Teams Up With Ringo, Adding Tech-Enabled Hydration to Its Product Lineup
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PPAI Expo 2026: 4 Trends From the Show Floor
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Does Your Company Qualify for Counselor’s Top 40 List?
Product Hub
Products
This Week’s New Suppliers: Promo Primed for Success
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Elevated Travel Products
Companies in the travel, hospitality and leisure sectors can gift practical but elegant branded travel accessories to make a good impression on new clients in 2026.
Products
SanMar Launches Into Spring With 150 Styles Across 19 Brands
The release prioritizes what’s trending now, including fresh looks, performance and retail integration, according to the top supplier.
Royal Apparel Acquires Second Hauppauge, NY, Facility for Manufacturing
Having recently opened its West Coast distribution center, the supplier is doubling down on its Long Island manufacturing presence.
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PCNA Partners With Berne Apparel
The Counselor Top 40 supplier is now the exclusive provider of the select styles from the Indiana-based workwear brand to the industry.
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4allpromos Releases Brand Refresh, Signals its Renewed Commitment to Customer Care
The new brand look includes an updated logo, slogan and website overhaul.
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In The News - January 2026
Showdown Displays (asi/87188), a Counselor Top 40 supplier, now offers Canadian dollar pricing on its online ordering platform, allowing customers to view pricing, place orders and process...
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International Promo Community Convenes in Düsseldorf for 3 Days of Workshops & Product Displays
The 2026 PSI trade show also broke a world record for largest brand diversity in a promotional products display.
Promo for the Planet
Sustainability
What Distributors Should Know About Sustainable Sourcing
During an education session at PPAI Expo, Laura Smith of Storm Creek shared advice for vetting suppliers for sustainable practices and avoiding greenwashing.
Sustainability
Storm Creek Earns bluesign PRODUCT Certification
The Counselor Top 40 supplier becomes first U.S.-based promo apparel company with the designation.
Sustainability
Geiger Achieves EcoVadis Global Platinum Rating
The certification places the Counselor Top 40 distributor among the top 1% of assessed sustainable businesses globally.
Creativity & Storytelling Highlighted at PPAI Expo 2026
Abigail Posner, former director of creative works at Google, encouraged the audience to “seek the why,” “look for the links” and “discover your mission,” during the opening keynote of the show.
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From RFPs to SOWs: How Distributors Are Solving the Toughest Client Requirements
Complex requirements from potential clients have compelled distributors to devote more time and resources to win major orders.
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Custom Ink Survey Shows Corporate End-Buyers Prioritize High-End, Stylish Promo
A majority of respondents to the Counselor Top 40 distributor’s 2026 Swag Trends Survey said they prefer to give employees premium items to build unity and culture.
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ASI Orlando 2026: A Wrap-Up of the 3-Day Event
The industry’s first show of the year featured two days of exhibits, a full slate of professional development sessions and a keynote address.
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How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats
After the Green Bay Packers’ legal team nixed the cheese hat, Foam Party Hats found even greater success with the team’s rivals.
Sponsored Content
STAHLS'
You Buy the Press, STAHLS’ Will Fund the Rest
Make an investment that pays you back. When you purchase an eligible heat press of $2,000 or more from STAHLS' (asi/88984), you'll get $1,000 in free heat transfers. You can turn that credit into...
Giant Media
Looking Ahead: Promo Products To Pay Attention to in 2026
Gaze into the crystal ball and discover the products destined to dominate in the new year , plus sales strategies so you can turn these predictions into confirmed promo sales. Bestsellers ...
Alexa Springs
Q1 Sales Opportunities: Lucrative Promo Prospects for 2026
Kick off 2026 with momentum and maximize your revenue potential by tapping into high-impact promotional opportunities . These sales prospects should be at the top of your list to ...