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In a complicated economic year, some verticals thrived while others took a step back.
The Counselor Top 40 distributor parent company, SGC, released its second-quarter earnings on Tuesday.
The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.
After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.
The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.
These new and trending items made the biggest impact on attendees at ASI Show Chicago.
Discover creative products from new ASI suppliers.
Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.
Bob Lilly Promotions (asi/254138) , a Counselor Best Place to Work, launched a redesigned website. The goal is to make finding and ordering branded corporate faster and clearer for businesses of...
The Newark, NJ-based supplier is giving a percentage of sales of its Americana collection to the charitable organization from now through Sept. 30, to mark the 25th anniversary of the 9/11 terror a...
The Counselor Top 40 distributor said its costs were partially offset by tariff refunds.
The Counselor Top 40 supplier says the tool will allow distributors to access order status information without having to call or log in.
Mullinax spent the last 22 years at Alaska Airlines.
California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...
A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Embracing this mindset will improve customer loyalty, boost employee satisfaction and transform your business.
A modern yet vintage-style tee isn’t an oxymoron.
From diversifying production across countries to strategically managing inventory, suppliers are building resilient supply chains in an era of constant disruption.
More job applicants don’t always mean better candidates, but smart suppliers have found new ways to recruit, evaluate and retain top talent.
Print on demand is revolutionizing the market, but distributors need a measured approach to make it part of their business.
Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for. From sleek, modern silhouettes to...
Expand your promo services - no warehousing or extra work required. Today's customers need more than one-time promo orders . They need your help with ongoing programs for things like...
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...