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The First 90 Days: A Conversation With ASI CEO Ashish Mittal
ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.
Top Stories
PCNA Appoints Josh Militello as CEO
Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.
Promo Insiders: How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Geiger Expands International Footprint With 2 New German Acquisitions
The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.
ASB Names Justin Zavadil CEO & President
Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.
Product Hub
Products
This Week’s New Suppliers: Red, White and Brand-New
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Spacious Backpacks
Recipients can store daily necessities while on the go with these branded backpacks.
Products
This Week’s New Suppliers: Hot Off the Press
Discover creative products from new ASI suppliers.
Calverley Announces Partnership With Dutch Pocketwear Brand Secrid
Secrid products are now available through Calverley, with a minimum order quantity of 25 units and 20-day delivery.
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SanMar Completes Acquisition of BELLA+CANVAS
The fashion blanks company will continue to operate as an independent brand and is planning to release more than 20 new styles next year.
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Everything You Need To Know About Tariff Refunds
As businesses are getting paid for last year’s tariffs, experts across customs law and compliance share the best way for promo companies to claim their refunds.
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S&S Canada To Open New Vancouver Distribution Hub
The facility, slated to be operational in Q4 2026, is twice the size of the current location and will house autonomous mobile robots and $50 million in inventory.
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In The News - June 2026
NC Custom (asi/44900), a Counselor Top 40 supplier, has announced Mark Grinspoon will join the team as strategic account manager covering the MD, TN, SC, NC and FL markets. Grinspoon comes to...
Promo for the Planet
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
Sustainability
S&S Activewear Adds Tools To Help Customers Search for Responsibly Produced Products
The Counselor Top 40 supplier has implemented search filters on its website to make it easier to find products with verified sustainability attributes.
Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...
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As Drinking Habits Shift, Alcohol Brands Double Down on Meaningful Promo
Alcohol consumption among Americans is on the decline, but brands are still turning to experiential, retail-forward products to stand out in a saturated market.
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Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.
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PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
Nearly 200 women attended the conference held in Milwaukee, WI.
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Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
Sponsored Content
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...
STAHLS'
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're looking for a full branding service that fits into their overall marketing strategy. On today's podcast, Lizz...
Outdoor Cap
Revolutionary Rollback: How To Sell Made-in-USA Headwear for America’s 250th Anniversary
America's 250th anniversary is creating major demand for domestically made goods. Made-in-USA headwear checks all those boxes, and new price reductions make it even easier to sell than ever...