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Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

Top Stories

BAMKO Grows Q2 Revenue by 6.2%

The Counselor Top 40 distributor parent company, SGC, released its second-quarter earnings on Tuesday.

Nadel Acquires All Branded Group, Expanding Presence in Australia

The Counselor Top 40 distributor says the acquisition will help give its clients greater global reach and more powerful promotional products solutions.

Promo Insiders Deep Dive: Inside Trade Talks Between the US, Canada and Mexico

After the USMCA wasn’t renewed, the future of the agreement stands in question. A pair of trade experts analyze the latest trade talks and explain how promo businesses will be affected.

Gildan Reaches Deal To Sell HanesBrands Australia as Q2 Revenue Dips

The announcement comes just after Gildan reported a Q2 loss of $50 million in its latest earnings report.

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Product Hub

ASI Show Chicago 2026: Product Showcase Winners

News

ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

This Week’s New Suppliers: New Promo for a New Month

Products

This Week’s New Suppliers: New Promo for a New Month

Discover creative products from new ASI suppliers.

Editor’s Picks: Versatile Lanyards

Products

Editor’s Picks: Versatile Lanyards

Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.

In The News - August 2026

In The News - August 2026

Bob Lilly Promotions (asi/254138) , a Counselor Best Place to Work, launched a redesigned website. The goal is to make finding and ordering branded corporate faster and clearer for businesses of...

Promo for the Planet

Is Your Business Ready for California’s Textile Waste Law?

Sustainability

Is Your Business Ready for California’s Textile Waste Law?

California’s landmark extended producer responsibility legislation passed a key deadline earlier this month. Experts urge promo companies to make preparations now before full implementation of the ...

Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands

Sustainability

Gemline Adds LifeStraw to Portfolio of Purpose-Driven Retail Brands

A curated assortment of the brand’s hydration and reusable drinkware solutions are part of the Counselor Top 40 supplier’s Fall 2026 collection.

Q&A: Why Product-Level Impact Reporting Is Crucial

Sustainability

Q&A: Why Product-Level Impact Reporting Is Crucial

William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.

Everything Is Customer Service: Share the Win With Your Team

Everything Is Customer Service: Share the Win With Your Team

Embracing this mindset will improve customer loyalty, boost employee satisfaction and transform your business.

Sponsored Content

Discover the Drinkware Everyone’s Talking About

SnugZ USA

Discover the Drinkware Everyone’s Talking About

Don't miss the new glassware collection from SnugZ USA (asi/88060): your one-stop-shop for all of the premium glassware that your clients are looking for.  From sleek, modern silhouettes to...

Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache

Active Life Promo

Frictionless Fulfillment: How To Offer Fulfillment Services Without the Headache

Expand your promo services - no warehousing or extra work required. Today's customers need  more than one-time promo orders . They need your help with ongoing programs for things like...

How To Sell Name Badges Without the Stress (Yes, Really!)

Vault Promotions

How To Sell Name Badges Without the Stress (Yes, Really!)

Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...