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2026 Counselor Best Places to Work

My Favorite Merch: Joe Favre, Vanguard

The results mark a sharp comedown from the industry’s strong 2025 second half, though distributors remain optimistic despite ongoing uncertainty.

Trade experts caution that payouts will take time and will require businesses to ‘jump through hoops.’

The CEO of Red Swag made what could’ve been a dull job something memorable using print and promo.

Distributors find value – and close more deals – in a well-curated physical showroom.

Current president Andrew Titus will transition to the role of president of United Franchise Group, Fully Promoted’s parent company.

Discover creative products from new ASI suppliers.

Meet demand from athletic travel teams, outdoor centers or summer camps with these practical and sturdy drinkware options.

Discover creative products from new ASI suppliers.

The Counselor Top 40 supplier will shift to line-item pricing that separates out base product costs from decoration and logistics.

Logomark Names Hillary Scaletta to VP Role

The Counselor Top 40 supplier credited Scaletta with driving growth in her previous regional account manager position. Kristina Ciapponi was hired to succeed Scaletta.
Steve Ehlert Steps Down as National General Manager at Arch Promo Group

Jason Saghir, chief operating officer of Arch’s parent company, will assume the role moving forward.

Kornit Digital Acquires Netherlands-Based PrintFactory

The fashion and textile production company said the deal will help strengthen its digital platform strategy.
ASB Promotes Nate Disrud to Senior Director, Technology & Security

Disrud has been with the Counselor Top 40 distributor for 14 years.

Healthcare is by far the greatest source of job growth, giving distributors welcome consistency even as tighter budgets reshape buying behaviors.

Branded Pope Hats & Premium C-Store Merch: This Week in Eye-Catching Promos

A rundown of branded merchandise that stopped our scrolling in its tracks.
Q&A: How To Successfully Run and Grow a Small Business

A top industry consultant and experienced supplier entrepreneur share their best advice.

7 Reasons Print on Demand Can Drive More Sales

In this Quick Hit video on the ASI Learning Network, Rusty Pepper of Taylor Corp., part of Counselor Top 40 distributor Taylor Promotional Products, shares how POD creates smarter workflows and del...
Print Primer: Printing Terms & Vocabulary

Distributors who familiarize themselves with these basic terms will be better enabled to communicate with their customers and their printing partners.