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Consumer Product Safety Commission Launches ‘eFiling’ To Modernize Consumer Product Compliance
Starting this week, the U.S. government agency will require importers to submit certificates of compliance using an electronic system.
Top Stories
ASI’s 2026 Ad Impressions Study: Ontario, Canada
Exclusive research from ASI explores the powerful impact and influence of promotional products.
SanMar & MiiR Forge Exclusive Wholesale Partnership
The Counselor Top 40 supplier is the first to carry MiiR’s newly launched soft goods and apparel collection, and will take over as the exclusive supplier for the entire portfolio beginning next year.
PCNA Appoints Josh Militello as CEO
Neil Ringel is retiring after seven years with the company but will remain active as an adviser and member of the Board of Directors.
Promo Insiders: How To Reach Your ‘Exact Right Customer’
Shawna Suckow, who will be speaking at ASI Chicago this July, shares tips for adding a human touch to marketing messages.
Latest News
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Royal Apparel Launches Basic Supply Co., a New Sourcing Division
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Picnic Time Will Donate 1% of Promo Sales to World Central Kitchen
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Stahls’ Launches Line of Debossed Leather Patches To Meet Growing Demand for Retail-Inspired Promo
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FIFA Fan Festival Charms Fans With Creative Promo
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Ball Pro Adds New Lifestyle Brands To Growing Product Lineup
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Why High-Velocity Decoration Is a Survival Strategy
Product Hub
News
Editor’s Picks: Noteworthy Journals & Notebooks
Recipients can make the most of conferences, networking events or onboarding training by jotting down thoughts in a branded notebook.
Products
This Week’s New Suppliers: These Products Are Heating Things Up
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Red, White and Brand-New
Discover creative products from new ASI suppliers.
BEL Promo Taps Tatiana Armenta To Lead Sales & Operations
Armenta brings more than two decades of sales experience to the Medley, FL-based supplier.
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A Deep Dive Into State of Printing
Informed professionals can turn disruption, uncertainty and risk into opportunity.
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Geiger Expands International Footprint With 2 New German Acquisitions
The Counselor Top 40 distributor has acquired GF Werbemittel and Pro-promotion.
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ASB Names Justin Zavadil CEO & President
Founder and former CEO Larry Zavadil will step down from his current role, but remain on as chairman of the board.
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The First 90 Days: A Conversation With ASI CEO Ashish Mittal
ASI Chairpersons Matthew Cohn and Stephanie Cohn Schaeffer sat down for a candid interview with Mittal to reflect on his first three months with the company and his plans for the future.
Promo for the Planet
Sustainability
Q&A: Why Product-Level Impact Reporting Is Crucial
William Fairley, founder and commercial lead of Zilch, explains why the promotional products industry needs to embrace measurable sustainability solutions.
Sustainability
How Cooks Who Feed Serves up Social Impact
In 2019, Seema Sanghavi created the Ontario-based company that makes sustainable kitchen linens to help women in India find paid work.
Sustainability
Allmade Highlights Human Side of Apparel Industry With Annual Honduras Trip
The environmentally focused apparel supplier, which is partnered with Counselor Top 40 supplier SanMar, invited a group of distributors and decorators to see how its tees are made.
What I’ve Learned About Promo From Attending Half a Dozen Bachelorette Parties
Bachelorette parties are high-spend events, making them ripe opportunities for promo.
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Tees or Towels? NBA Playoff Promo Sparks Debate
For the past few months, NBA fans have been arguing online over whether teams should give out T-shirts or rally towels. Counselor took a look at which proved more popular over the course of the 202...
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Kraft Announces TSA-Friendly Ranch Kits in Response to Viral Social Media Trend
Some international soccer fans coming to the U.S. for the World Cup left with a love of ranch, and Kraft has a product to help them get the liquid through airport security.
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PPAI WLC 2026 Shares Insights on Career Growth, AI Adoption
Nearly 200 women attended the conference held in Milwaukee, WI.
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Trust, Trends & Tiny Totes: Highlights From SAAGNY’s Promotions East
Attendees heard a keynote from “Shark Tank” star Daymond John and explored product trends as Promotions East made its NYC debut this week.
Sponsored Content
Vault Promotions
How To Sell Name Badges Without the Stress (Yes, Really!)
Let's face it: Selling name badges can be a pain. Well, not anymore. Now you can say "goodbye" to low margins, small orders and meticulous updates. With this new name badge release program , you...
Fey Promo
The Ulti-Mutt Guide to Promotional Pet Products
Stop. Sit. Sell. Get ready to fetch more orders with pet promos. We'll teach you how to sniff out the latest trends , present the most paw-pular products and stay ahead of the pack . ...
STAHLS'
Podcast: Build the Look, Not Just the Logo — How To Use Heat Printing for Promo Success
Today's end-buyers are looking for more than just logos on a product : they're looking for a full branding service that fits into their overall marketing strategy. On today's podcast, Lizz...