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Counselor State of the Industry 2026: Top Promotional Products Categories

Promo Insiders: Counselor’s 2026 Woman of Distinction on Mentorship, Meaning & Leading With Humanity

High Margins & Repeat Business With Business Form Sales

4imprint Lifts Outlook Amid Modest Revenue Growth

The largest distributor in promo increased revenue by 1% during the first half of 2026, according to newly released half-year earnings.

Spokane Distributor Displaced by Wildfire

Brayden Jessen of Zome Design has not been able to return to his house, though his company is running normally so far. He’s now planning a fundraiser to help those who’ve lost everything.

Promo Insiders: The Data Behind Promo’s Uneven Second Quarter

ASI’s Nate Kucsma and Hannah Rosenberger break down the promotional products industry’s 2.5% second quarter sales growth – and why some distributors thrived while others struggled.

Cintas Announces Executive Leadership Restructuring

The Counselor Top 40 distributor separated its CEO and president roles, with Todd Schneider remaining CEO and Jim Rozakis promoted up to president.

25 US States Sue the Trump Administration Over New Global Tariffs

The suit, led by New York’s governor and attorney general, claims the administration enacted the most recent levies as a pretext to replace old tariffs.

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News

ASI Show Chicago 2026: Product Showcase Winners

These new and trending items made the biggest impact on attendees at ASI Show Chicago.

Products

This Week’s New Suppliers: New Promo for a New Month

Discover creative products from new ASI suppliers.

Products

Editor’s Picks: Versatile Lanyards

Branded lanyards are a staple for conferences, trade shows, schools and workplaces alike.

Industry News

Vapor Apparel Announces Partnership With P3 To Expand West Coast Distribution & Fulfillment

The two brands will exhibit together at the SAAC Expo 2026 in Long Beach next week.

SanMar Introduces 170 New Fall Styles

The Counselor Top 40 supplier’s seasonal launch spans 22 brands including MiiR, Flexfit and more.
BAMKO Grows Q2 Revenue by 6.2%

The Counselor Top 40 distributor parent company, SGC, released its second-quarter earnings on Tuesday.

TSC Acquires Kreative Marketing Kompany

The acquisition gives the distributor a foothold in northeast Ohio.
Pagani Pens Announces Acquisition of Senator

Senator will continue to operate as an independent brand within the Pagani Pens Group.

Promo for the Planet

Is Your Business Ready for California’s Textile Waste Law?

Strategy

Counselor State of the Industry 2026: Supplier Snapshots

The bigger suppliers get, the greater the rewards — and the risks.

Counselor State of the Industry 2026: Distributor Snapshots

Key characteristics stand out with distributors of varying sizes.
Counselor State of the Industry 2026: Revealing Economic Indicators

We used State of the Industry findings, ASI Research metrics and broader economic data to determine if these well-worn business clichés hold up.

Counselor State of the Industry 2026: Top Markets for Promotional Products Sales

In a complicated economic year, some verticals thrived while others took a step back.
Counselor State of the Industry 2026: Ease Cost Pressures

Sourcing agility and robust forecasting are helping suppliers weather pricing uncertainty.

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