Strategy May 19, 2020
Devo Debuts ‘Energy Dome’ Face Shield
It’s among the more light-hearted, clever and quirkier pieces of branded personal protective equipment to hit the market amid the coronavirus pandemic.
Devo wants to whip COVID-19 – whip it good.
The classic New Wave band has released a line of branded personal protective equipment that includes face masks and face shields. The shields are created in the style of the unique “Energy Dome” hats the act sported during its early 1980s heyday.
Newly launched Official DEVO Online Store OPEN NOW! Personal Protection Equipment & more! https://t.co/UEx2olS2wq pic.twitter.com/it6aK3fmLg
— DEVO (@DEVO) May 15, 2020
Devo fans will remember the Energy Domes, which band members perhaps most famously wore in the video for their 1980 hit “Whip It.”
Devo performing “Whip It” while wearing “Energy Dome” hats.
“Devo introduced the Energy Dome in tandem with our 1980 LP. Graphically bold design in aggressive primary red, it became the most iconic symbol of the band’s multi-media mission to spread the idea of Devolution,” writes Devo member Gerald Casale in a characteristically quirky description on the band’s website.
The “spiffy, clear plastic Devo … shield is designed to attach easily to the Devo Energy Dome to protect you from invisible microbes and unwanted bodily fluids,” Casale continues. “Stay safe in devolved style!”
Devo’s Energy Dome with face shield is available here.
Devo enthusiasts can also purchase various quantities of Devo-branded masks, which come in two styles. The band’s focus on PPE appears to be another indication that the market for branded personal protective equipment is poised to grow amid the coronavirus pandemic.
Devo face masks are available here.