This week, drinkware brand S’well announced that it has reached an agreement with Links Unlimited (asi/67617) to make it the exclusive supplier of S’well products to the wholesale industry. It comes after New York City-based S’well, which has operated a wholesale division listed under S’well Bottle (asi/84326), made the recent decision to transition to partnering with a high-end supplier to serve the promotional products, incentive and third-party meeting planners industries.

“This was a decision not taken lightly,” said Kristin Ross, S’well’s senior vice president of corporate sales and partnerships, in a statement. “S’well has been managing the ASI/PPAI business directly for years and has built some great partnerships. After double-digit growth over the last two years, channel demand is far greater than we could have imagined. Partnering with Links Unlimited will allow us to scale the business quickly and efficiently without disrupting the channels to continue our unbelievable growth.”

The S'well Wood Collection Bottle in Teak (WWB-TEAK01), available from Links Unlimited.

After March 7, any orders placed with S’well will be processed and fulfilled by Cincinnati-based Links Unlimited, a supplier of high-end products that services the promotional products and incentive markets. Customers of S’well products will benefit from the same wholesale pricing, imprinting management and inventory availability with Links Unlimited, according to the two companies.

"We are extremely pleased to be working with S’well as their exclusive supplier,” said Corey Wolfe, director of sales at Links Unlimited, in a statement. “S’well is a market leader and we only partner with retail market leaders. The S’well corporate team has done a tremendous job establishing the brand in our channels, and all of us at Links look to continue that momentum in the years to come.”

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