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Strategy

Swag From the Saint Patrick’s Day Shamrock Shuffle

From California to New Jersey, Saint Patrick’s Day-themed running races abound on or around the annual March holiday. These events – many of which are dubbed “shamrock shuffles” – present prime opportunity for swag sales.

As such, I decided to roll out of bed early this Padraig’s Day, throw on my granddad’s Donegal Tweed cap, and make the half-hour drive to the Newtown Shamrock Shuffle 5K & Irish Festival in Newtown, Pa. to check out the branded merchandise on offer.

I wasn’t disappointed in the merch – or the event, which featured at least 630 runners, live Irish music, frothy pints of stout from event co-organizer Green Parrot Pub, and a hearty Irish breakfast from the same fine establishment. Check out some of the logoed gear I spotted below – everything from scarves and beanies, to race shirts, tees, hoodies and runners’ medals. Maybe it will be inspiration for Irish/Celtic-themed promotions you’ll soon be doing.

Sláinte ~

Some of the curved-bill, mesh-back caps on offer.

Beanies and scarves

Tees and hoodies.

Celtic design on race T-shirt.

Tees and hats.

Medals were given to all runners.

Signs near the starting line.

Hats and wristbands.

Long-sleeve racer’s shirt.

Mannequin modeling merch.

And they’re off!!!

The Bhoys of County Bucks were among the musical acts that entertained racers and attendees.

 

Excited racers warming up before the 5K.

 

The branded finish line tape.

The aptly named Ryan Gallagher, a former Widener University runner, won the race.