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How Print on Demand Is Reshaping Promo
The decoration industry is embracing the tech-fueled, just-in-time order and fulfillment system. But first, it’s important to clear up common misconceptions hindering its growth.
Top Stories
Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo
ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for the profes...
Apparel Suppliers Broaden Supply Chains Amid Tariff Concerns
Executives say they’re diversifying their sourcing to help mitigate the impact of the Trump administration’s tariff strategy.
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print and promo campaigns ASI Media spotted making headlines this month.
The Most Intriguing Findings From the Counselor 2025 State of the Industry Report
ASI Media’s editors discuss tariffs, Q2 sales and the top markets and products featured in our industry-defining survey.
Latest News
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This Week’s New Suppliers: Everyday Essentials
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Editor’s Picks: Festive Holiday & Seasonal Items
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More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update
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The Bright Side: Proforma Supports Nashville-Based Music Nonprofit
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iPROMOTEu Hosts 2025 ‘Forum of Dreams’
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Infographic: Demand for Sustainable Promo Is on the Rise
Product Hub
Products
This Week’s New Suppliers: New & Notable Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Functional Packaging
The right packaging can elevate a mailer or kit and add another level of personalization to a promo campaign.
Products
This Week’s New Suppliers: Promo Fun All Summer
Discover creative products from new ASI suppliers.
In The News - August 2025
SnugZ USA (asi/88060), a Counselor Top 40 supplier, has added three new team members to its technology division. Julie O'Neal joins as direct of products and services, where she'll work with...
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PPPC To Induct Rob Spector Into Hall of Fame
The chairman of the board at the Montreal-based supplier will be honored at the PPPC Awards ceremony on Sept. 9.
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HPG Moves HandStands & Origaudio to Texas Production Center, Closes Salt Lake City Facility
The move is the Counselor Top 40 supplier’s latest effort to consolidate production at the company’s new 135,000-square-foot facility in Sunnyvale, TX, which opened earlier in 2025.
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The Bright Side: Hanesbrands Collaborates With Delivering Good To Create Basic Comfort Pack for Disaster Relief
The pack will include essential items like socks, a tote bag, T-shirts, sweatpants, a blanket and other apparel items to expedite assistance to people affected by crisis.
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Talbot Marketing Welcomes Chris McMurray as Sales & Marketing Manager
McMurray has nearly 30 years of experience in the Canadian promo market.
Promo for the Planet
Sustainability
BELLA + CANVAS Releases Inaugural Impact Report
Among other revelations, the apparel supplier shared the results of a life cycle assessment of 10 of its bestselling products, noting that their carbon footprint is 27% smaller than conventional al...
Sustainability
How the Recent B Corp Backlash Reveals the Limitations of Sustainability Certification
A fast fashion brand is one of more than 10,000 B Corps, which has led critics to question the value of the certification. Proponents say third-party validation remains important but should be the ...
Sustainability
iClick Adds Sustainable Tech Brand Xoopar to Product Lineup
The eco-conscious line of tech accessories is made from Global Recycled Standard-certified materials.
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
Using print, promo and more, distributors can become superheroes of branding for customers of any size.
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Art in the Age of Algorithms: The Promise & Pitfalls of AI Design
Though fewer than a quarter of promo pros are using generative AI for artwork or video generation, expect that number to grow as deep learning models become more sophisticated. Still, many warn aga...
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Stahls’ MLB All-Star Weekend Experience Shows Power of Print on Demand
Stahls’ partnered with Fanatics and the Atlanta Braves for a live retail pop-up where fans could buy custom jerseys that were decorated on the spot.
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Infographic: Monitoring the Supply Chain in Canadian Promo
State of the Industry data from ASI Research shows that Canadian distributors continue to be concerned about supply chain issues and customer service at supplier firms.
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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
The Warwick, RI-based distributor has found success by leveraging its long-standing client relationships and deep industry knowledge.
Sponsored Content
Caro-Line
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by Caro-Line (asi/44020) will weave your client's brand into the lives of recipients for years to come. We're covering...
Giant Media
5 Must-Have Services That Will Make Your Distributorship Stand Out
In today's competitive market , it's not just about what you sell - it's about how you can make your clients' lives easier . By partnering with the right supplier , discover how you can make...
Bella + Canvas
Why Everyone’s Talking About the Washed Collection by BELLA+CANVAS
Vintage inspired, garment dyed and designed to feel like a favorite from day one. The Washed Collection by BELLA+CANVAS (asi/39590) has the tees that will keep...