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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7

Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7

Top Stories

Trump Ends ‘De Minimis’ Exemption With Executive Order

The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.

ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”

After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.

Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo

Mandi Rudd, director of new markets at Genumark (asi/204588), has always pursued promo with a purpose.

Counselor 2025 State of the Industry

In a year of extraordinary challenges, promo companies have shown the grit needed to succeed.

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Product Hub

This Week’s New Suppliers: Fun Promo All Summer Long

Products

This Week’s New Suppliers: Fun Promo All Summer Long

Discover creative products from new ASI suppliers.

Editor’s Picks: Playful Jewelry, Pins & Buttons

Products

Editor’s Picks: Playful Jewelry, Pins & Buttons

Wearable promo in the form of jewelry, pins and buttons can increase brand presence and is suited for a range of industries.

This Week’s New Suppliers: Anytime, Anywhere Promo

Products

This Week’s New Suppliers: Anytime, Anywhere Promo

Discover creative products from new ASI suppliers.

Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult

Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.

Promo for the Planet

SRG Earns EcoVadis Silver Rating

Sustainability

SRG Earns EcoVadis Silver Rating

The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”

Storm Creek Earns B Corp Certification

Sustainability

Storm Creek Earns B Corp Certification

The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.

Gildan Recognized for Sustainability by TIME & Corporate Knights

Sustainability

Gildan Recognized for Sustainability by TIME & Corporate Knights

The Counselor Top 40 supplier was included on Canada’s Best 50 Corporate Citizens list and a list of the 500 most sustainable companies put together by TIME.

Everen Brown Reflects on 50 Years in Promo (With More To Come)

Everen Brown Reflects on 50 Years in Promo (With More To Come)

The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.

Sponsored Content

3 Situations When You Should Sell Imported Products

Greater Pacific Industries

3 Situations When You Should Sell Imported Products

To import or not to import  - that is the question. While tariffs may have made product sourcing trickier,  imported products can still make a smart sell  for certain situations...

The Power of Commemorative Tickets: Your Ticket to Sales Success

Wendell August Forge

The Power of Commemorative Tickets: Your Ticket to Sales Success

Step right up, we've got your  golden ticket to promo sales . Find out everything you need to know to sell  commemorative metal tickets : a unique, premium product that's  made in...

High-Spend Sales Prospects Looking for Premium Headwear

melin

High-Spend Sales Prospects Looking for Premium Headwear

If you want to  secure partnerships with prestigious clients , it's important to offer products that speak to their taste for  luxury style  and  superior craftsmanship ....