Strategy June 07, 2016
Promotional Products Abound At Wizard World Comic Con
ASI went on scene last week to check out the cool swag at Wizard World Comic Con Philadelphia. Held June 2 through June 5 at the Pennsylvania Convention Center in Center City Philadelphia, the pop culture extravaganza drew tens of thousands of attendees – many of them costumed as superheroes, movie villains, monsters, cyborgs, wizards and other colorful characters.
The convention was a smorgasbord of fun for enthusiasts of the fantasy and science fiction genres. Attendees could check out the work of cutting-edge comic book artists, play video games, buy rare comic books, browse booth after booth of comic and pop culture-themed merchandise, participate in costume contests and meet mega stars that included Michael J. Fox, Chris Evans and Chris Hemsworth.
Of course, there was no shortage of branded merchandise and logoed giveaways. Here, we give you a sampling of what was on offer.
Tank tops, T-shirts, stickers, buttons, luggage tags, air fresheners and can coolers – that was just some of the Comic Con-branded gear that attendees were snapping up.
Wizard World Gaming had a dedicated area in the festival environment that was built especially for gamers. Gaming competitions, casual tournaments and free play demos all occurred in the space. Attendees can remember the good time they had gaming – and evangelize about it to others – with the help of this shirt and hoodie.
Other Comic Con-branded items for sale included large totes and more T-shirts.
Attendees who signed up to for things like photo ops and autographs with celebrity guests received a tote bag, typically with a poster of the star(s) they were meeting.
Inspired by the Avatar film, Toruk – The First Flight is a new live show from Cirque du Soleil. Representatives promoting the show were handing these out at Wizard World Comic Con Philadelphia.
The film Teenage Mutant Ninja Turtles 2: Out of the Shadows was just released Friday. Giveaways to help promote the movie were to be found at Comic Con. They included this poster and mask – both especially popular with kids. To get the giveaways, people participated in a hockey shooting game – a reference to movie character Casey Jones, a hockey-playing ally of the Ninja Turtles.
Representatives for PHL17 were at the festival to stump for the MyNetworkTV-affiliated television station, which is located in Philadelphia. At the PHL17 booth, attendees spun a wheel with prizes listed on it to win free swag. Giveaways included these flying discs, as well as pens, totes, can coolers, bottle opener/keychains and more.
Xfinity was on hand to raise awareness about its cable, Internet and phone services with giveaways that included logoed earbuds and branded totes, which featured a secondary zippered pocket on the front. To determine which prize they would win, attendees played a game on a tablet at the Xfinity booth.
With a growing number of young families attending Wizard World Comic Con, it made sense that an education provider like Commonwealth Charter Academy came to tell folks about what it has to offer. Freebies like this cup, pen and cell phone stand helped get conversations started.
Reach Cyber Charter School was also promoting its educational services to families attending Wizard World Comic Con. This tote was great for carrying toys, comic books and other items purchased at the festival.