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Trump Announces Barrage of Updated ‘Reciprocal’ Tariffs Going Into Effect Aug. 7
The president’s executive order on Thursday unveiled levies that will affect nearly 70 U.S. trading partners, as well as a steeper rate on Canadian goods in place immediately.
Top Stories
Cimpress Revenue Grows in Fiscal Year 2025 but Bottom-Line Gains Slow
The Counselor Top 40 distributor, parent company to Vistaprint and National Pen, posted a 3% revenue increase, but its net income fell significantly year over year.
Trump Ends ‘De Minimis’ Exemption With Executive Order
The loophole – a practice used by distributors and suppliers – allowed low-value products to enter the U.S.
ASI Chicago 2025: The Industry Is “Geared Up To Finish Strong”
After a challenging first half of the year, eager attendees and exhibitors at the industry’s largest trade show in the Midwest said they’re looking forward to closing more sales in Q3 and Q4.
Counselor’s 2025 Woman of Distinction Brings Her Service & Sustainability Mindset to Promo
Mandi Rudd, director of new markets at Genumark (asi/204588), has always pursued promo with a purpose.
Latest News
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BYBBA’s Bondi Style Named ‘Best Packable Bag’ by Oprah Daily
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From Ink to Impact: Why Epic Promotions Pivoted From Print to Promo
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Gemline Adds Cool Gear Drinkware to Lineup
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Gildan Increases Sales by 6.5% in Q2
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Promotions Planner: Indulge & Enjoy
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Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
Product Hub
Products
This Week’s New Suppliers: Fun Promo All Summer Long
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Playful Jewelry, Pins & Buttons
Wearable promo in the form of jewelry, pins and buttons can increase brand presence and is suited for a range of industries.
Products
This Week’s New Suppliers: Anytime, Anywhere Promo
Discover creative products from new ASI suppliers.
In The News - August 2025
PCNA (asi/66887), a Counselor Top 40 supplier, now offers the Kanga Kase Mate 12-Pack Cooler (2101-01) from Kanga Coolers to distributors in the U.S. and Canada. The soft-sided cooler, which...
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In The News - July 2025
Commonsku has hired Dickron Kherlopian as senior vice president of sales. Kherlopian brings significant experience in the SaaS sector to the Toronto-based business and sales software provider,...
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Tariffs and Rising Material Costs Make Jewelry Sourcing, Pricing Difficult
Economic uncertainty and rising global costs associated with sourcing materials, specifically from Asia, have impacted the jewelry industry within promo and retail.
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SRG Promotes Jessica De Mello to National Business Development
De Mello has spent 20 years with the Counselor Top 40 supplier.
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US, EU Agree to 15% Tariff Rate, But Steel & Aluminum 50% Rate Remains
The EU rate is half of what the Trump administration threatened earlier, but not everyone is happy with the outcome.
Promo for the Planet
Sustainability
Nadel Installs Solar Panels, Furthering Sustainability Commitment
The Los Angeles-based Counselor Top 40 distributor has set a target to reach net-zero carbon emissions by 2040.
Sustainability
SRG Earns EcoVadis Silver Rating
The Counselor Top 40 supplier said the business sustainability platform called its ongoing carbon management efforts “advanced.”
Sustainability
Storm Creek Earns B Corp Certification
The apparel supplier said the distinction further solidifies its legal commitment to create a positive impact for society and the environment.
Everen Brown Reflects on 50 Years in Promo (With More To Come)
The distributor looks back on a career that started when he was just 13 and success that has allowed him to travel the world.
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Decorating Roundup: Inkcups Updates Helix ONE Direct-to-Object Printer
Plus, Stahls’ has released its latest fanwear guide, and Roland DGA has upgraded one of its DTF printers.
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Counselor State of the Industry 2025: Negative Attitudes Toward Promo
Being creative and consultative helps distributors overcome perceived negative sentiments toward promo.
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Counselor State of the Industry 2025: Buyer Preferences
Distributors are spending smarter on client campaigns, aiming for the sweet spot of premium-feel promo at every price point.
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Counselor State of the Industry 2025: Tariffs
From price increases to lagging sales, distributors are dealing with the fallout from the biggest issue of 2025.
Sponsored Content
STAHLS'
Mastering The Hotronix 360 IQ: How To Print Headwear & Apparel
In this heat press tutorial , you'll learn how to get flawless, retail-ready prints on hats, visors and polos with the Hotronix 360 IQ Heat Press - all without scorching, creasing or damaging...
Greater Pacific Industries
3 Situations When You Should Sell Imported Products
To import or not to import - that is the question. While tariffs may have made product sourcing trickier, imported products can still make a smart sell for certain situations...
Wendell August Forge
The Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we've got your golden ticket to promo sales . Find out everything you need to know to sell commemorative metal tickets : a unique, premium product that's made in...