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Hot Ideas To Heat Up Summer Promo Sales
The weather is heating up, and so is the merch at summer events. ASI Media editors discuss sales ideas for the season and taste-test scrumptious and a few wacky treats.
Top Stories
Chain Stitch Embroidery Reflects Rising Demand for Retro, Vintage Products
The decorating technique can add more dimension and depth than typical embroidered logos.
For Malia: GSG’s New Apparel Line Raises Money To Fight Pediatric Cancer in Honor of Late Teen
Malia Jusczyk fought a courageous battle against neuroblastoma, living vibrantly with empathy and positivity. A new collection from the supplier her father co-owns builds on her legacy.
Geiger’s German Subsidiary Acquires SOESTMEDIA
The deal marks Germany-based Geiger GmbH’s first acquisition since it was acquired by Maine-based Counselor Top 40 distributor Geiger last year.
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled a sudden craving for chips and queso in college students this graduation season.
Latest News
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This Week’s New Suppliers: Unique Promo for Summer
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Starline Hires Former Amazon Engineer To Drive Tech Innovation
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Koozie Group Pens Are One of the Products in the Running for Florida Competition
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President Trump To Grant Third Extension of ‘Sell-or-Be-Banned’ Deadline for TikTok in the U.S.
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Editor’s Picks: Effective Electronics & Tech Accessories
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Pro Towels Acquires Lifestyles by Ramco
Product Hub
Products
This Week’s New Suppliers: Powerful Promo
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Smart Wine & Bar Drinkware
Spice up bar, restaurant and brewery clients’ branding with sleek, on-trend drinkware perfect for everyday use or special events.
Products
Promotions Planner: Educate & Appreciate
Start presenting ideas to clients for promotional campaigns centered around September observances.
In The News - June 2025
Storm Creek (asi/89879) has added three new members to its sales teams. Amy Mazer, most recently a national sales manager at Perry Ellis International (asi/77715), and Dan Jeanne, whose...
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The Bright Side: Charles River Apparel Official Sponsor of 2025 Pan-Mass Challenge
The supplier will support operational and fundraising initiatives for the August bike-a-thon and another event in the fall.
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Florida Promo Firm Warns of Scammer’s Attempted T-Shirt Swindle
Printing Studio said the request for thousands of T-shirts came through a website order form.
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Gildan Implements AI-Powered Robots in Its Eden, NC, Distribution Center
The Counselor Top 40 supplier said the bots work with people, helping to improve human safety and enhance operational efficiency.
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Trump Administration Says No More Changes Coming to China Tariffs
If followed through upon, the decision would contribute to price increases on promo products but also bring welcomed stability, industry leaders said.
Promo for the Planet
Sustainability
Sustainable Storytelling: This New Children’s Book Is Made From Coffee Cup Waste
Little Coffee Cup and the Big Surprise will be printed on paper made from 13 recycled coffee cups collected in the U.K.
Sustainability
Botanical PaperWorks Highlights Sustainability Gains in 2024
The Canadian supplier’s first impact report details strides forward in composting, water reuse and carbon tracking following its B Corp certification last year.
Sustainability
Koozie Group Releases 5th Annual Social Impact & Sustainability Report
The Counselor Top 40 supplier said highlights include certifying certain pens as carbon-neutral, hundreds of the thousands of dollars in donations to nonprofits and earning a sustainability recogni...
A Comprehensive Guide To Pricing Screen-Printing Jobs for Decorators
Apparel decorators must find the right balance between covering costs, ensuring profitability and staying competitive.
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The 2025-2026 Multi-Line Rep Directory
Here’s the latest listing of the industry’s MLR firms from ASI’s database.
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ThreadX 2025: Author Ryan Holiday Imparts Lessons in Stoicism, Ego Management & Business Growth
The former American Apparel marketing director and bestselling author presented a session on how businesspeople should remove ego from decisions and always adapt and learn.
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ThreadX 2025: SanMar’s Jeremy Lott & Stahls’ Carleen Gray Answer Questions on the Future of Apparel & Decoration
Gray and Lott discuss topics including print-on-demand dominance, investing in inventory, sourcing domestically and more.
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ThreadX 2025: Economist Alex Chausovsky Talks Tariffs, Pricing Strategies & Using Data To Predict & Control Variables
The Bundy Group executive presented data-driven perspectives on global economic trends, predictive planning and more for industry pros.
Sponsored Content
Greater Pacific Industries
Infographic: What Product Features Are Possible With Customization?
New to selling custom products? No problem. With this infographic guide, you'll discover all the details your clients can customize by opting for completely custom, made-to-order promos. ...
STAHLS'
Podcast: Harnessing the Power of Heat Printing On Demand
As e-commerce and customer buying habits evolve, it's important to stay nimble to keep your business as profitable as possible. In today's podcast, we're joined by Dave Conner, content director...
Bella + Canvas
Podcast: Get To Know the Heavyweight Collection by BELLA+CANVAS
The Heavyweight Collection by BELLA+CANVAS (asi/39590) is bold and on trend. Today we're joined by Cassie Stanczyk, Sr. director of sales at BELLA+CANVAS, who is sharing everything you need to...