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Strategy

McDonald's Lets You Wear Your Big Mac Love

A new, limited time merchandise collection promotes McDonald’s delivery service.

The fast food swag wars are intensifying.

KFC has a collection of branded merchandise that includes an outrageous $20,000, 400-year-old meteorite shaped into a Zinger Chicken Sandwich.

Pizza Hut launched a line, “Hut Swag,” that features scarves, hats, T-shirts, and even “Pizza Vision Sunglasses.”

And now McDonald’s, the veritable Zeus of the fast food pantheon, has come out with the McDelivery Collection.

Merchandise includes and, we quote, “World Famous Fries slide sandals, a World Famous Fries sweatsuit, Big Mac Onesies, a burger and World Famous Fries picnic blanket, and a Big Mac pillowcase set.”

The collection is promoting McDonald’s new delivery service. Items will be available on July 26 via UberEATS from select McDonald’s locations. For more details on the promo, head to this FAQ page.

But before you do, check out the swag below. Then, tweet us (@ChrisR_ASI) an answer to this question about the merch: “Are you lovin’ it?”

McDonald's Lets You Wear Your Big Mac Love
Big Mac Onesie


McDonald's Lets You Wear Your Big Mac Love
Big Mac Pillowcase Set


McDonald's Lets You Wear Your Big Mac Love
World Famous Fries Picnic Blanket


McDonald's Lets You Wear Your Big Mac Love
World Famous Fries Sweatsuit


McDonald's Lets You Wear Your Big Mac Love
World Famous Fries Slide Sandals