Product Hub February 06, 2023
Get in on the #StanleyCup Trend
A 40-oz. stainless-steel tumbler is taking social media by storm. Here’s how to get in on the action.
A brand-name tumbler has gone viral on social media, and promotional product distributors have the opportunity to take advantage of the craze.
The 40-oz. Quencher H2.0 FlowState Tumbler with soft matte finish from drinkware, cooler and cookware retailer Stanley 1913 has been featured in TikToks over the past few weeks with hashtags such as #stanleytumbler and #stanleycup.
Recipients laud the drinkware’s generous size, durability, insulation properties, sturdy ergonomic handle, rotating lid with three drinking options (straw opening, drink opening and full-cover to prevent leakage) and tapered base that fits easily in cup holders.
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“While the original Stanley tumbler comes in tons of colors, the soft matte four-color line is what’s going viral right now,” writes Moriba Cummings at In the Know from Yahoo. “Its gorgeous silicone finish has a velvety and smooth touch, and it offers a stylish and sophisticated feel that’s a welcome departure from the more rugged, industrial look of the original cup.”
They’ve been so popular in late 2022 and early 2023, in fact, that Stanley 1913 and retailers have had a hard time keeping the $50 tumblers in stock.
For those end-buyers looking for a similar look, here are a few options from suppliers in the promo industry.
1. Starline USA (asi/89320)
The Top 40 supplier offers Stanley 1913 products to distributor customers in the promo industry. While the 40-oz. Adventure Quencher with handle (STN25) and 20-oz. Adventure Quencher without handle (STN24) are currently out of stock due to high demand, the 30-oz. IceFlow tumbler with flip straw and carry handle (STN20) is available.
2. USA Promo Stage (asi/92824)
Campers will appreciate this 40-oz. stainless-steel tumbler with handle (UPSCLMX305). It keeps drinks hot or cold all day and the tight lid prevents leakage. Choose from seven colors.
3. Nexus Identity (asi/73882)
This Expedition 40-oz. vacuum tumbler (ST40) is BPA-free and comes in 15 colors. It also features a rotating lid with three different openings.
4. Gold Bond (asi/57653)
Consider the Mammoth 40-oz. insulated mug (MAMMOTH) for employee welcome gifts. It has double-wall construction and a leak-resistant slide-lock lid, and it keeps liquids cold for 36 hours.
5. ETS Express (asi/51197)
The 40-oz. Denali thermal mug (945260) is perfect for corporate programs. It has copper vacuum insulation, push-on lid, wide silicone straw and powder coating and comes in six colors. It was also featured in a #stanley TikTok from Natasha Rawls, branding consultant at MRL Group (asi/71746).
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