Counselor is beginning its research for this year’s Top 40 list. Top 40 companies will be honored during the Counselor Awards presentation in July, and each will be profiled in Counselor’s annual State of the Industry edition.

To see if your company qualifies, please read the rules below. Then, enter the information on this survey link.

Deadline is March 18, 2022. Note: All sales figures must be shown in U.S. dollars and must be certified by CEO, CFO, owner or auditor. If you have any questions, please contact Managing Editor Joan Chaykin at jchaykin@asicentral.com.

Distributor Rules:

1. Only those distributors that have been members of ASI for at least one year are eligible for ranking.
2. Report calendar or fiscal year sales total for 2021 shown in U.S. dollars. NOTE: Only North American (U.S., Canada, Mexico and Central America) sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales.
3. Report only those sales of promotional products sold to clients for promotional, recognition or public relations (goodwill) purposes. The following should not be included in your submitted figure: print or electronic advertising (magazine, TV, newspaper, radio, websites for clients, etc.), outdoor advertising (billboards), travel and non-traditional products such as major appliances.
4. Using the same criteria above, the 2021 sales figures of other promotional products distributors acquired by your company may be included in the total sales figures, provided that the acquisition was completed on or before January 15, 2022. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.
5. Sales from other channels (e.g., retail) shouldn’t be included in your total reported sales volume and will not be considered for ranking.
6. If your promotional products company also functions as a supplier to other distributors, those sales cannot be included.

Supplier Rules:

1. Only those suppliers that have been members of ASI for at least one year are eligible for ranking.
2. Report calendar or fiscal year sales total for 2021 (shown in U.S. dollars).
3. Report only those sales of promotional products to and/or through distributors or other promotional products suppliers. NOTE: Only North American (U.S., Canada, Mexico and Central America) sales will qualify for ranking. However, in separate questions, we also ask for both global figures and total company sales. All figures must be shown in U.S. dollars.
4. “Promotional products” includes any product you’ve sold, provided that you sold it to and/or through recognized, traditional promotional products or premium distributors/resellers. Do not include sales to buyers or through retailers/distributors in other industries.
5. Sales of blank apparel products to other suppliers are limited to 25% of the total blank sales.
6. Using the same criteria above, the 2021 sales figures of other promotional products suppliers acquired by your company may be included in the total sales figures, provided the acquisition was completed on or before January 15, 2022. Anything not completed prior to this date must be held for inclusion in next year’s Top 40.