College football is back, and we’re pumped.

Viewing the new season through a swag lens, here’s a quick look at five product categories of branded merchandise – outside traditional top-sellers like hats, hoodies, polos, and T-Shirts -- that are trending hot with collegiate football fans right now.

ELECTRONICS
We’re in the digital age, so it’s no surprise that schools of all sizes are offering everything from tech accessories to actual technology items. We loved the Oregon Ducks’ tech swag, which included this bamboo iPhone case and Bluetooth speaker.

Oregon Ducks Logo Bamboo iPhone 7 Case

Oregon Ducks Bluetooth Speaker

FOOTWEAR
Logoed footwear is growing in popularity with college football fans – and the collegiate market in general. That’s in line with broader trends in the promotional products marketplace, including rising interest in statement socks and flip flops/sliders. We felt the USC Trojans’ branded footwear collection was full of color, verve and style.

[At left-top] Men's Nike Black/Cardinal USC Trojans Free TR V8 Shoes; [At left-bottom] Men's ISlide White USC Trojans Logo Slide Sandals; [At right] Women's Cardinal USC Trojans Logo Sketch Crew Socks

GOLF GEAR
Golf accessories are a hit with alums and boosters. If you do business in the college market and you’re not selling such products, start doing so now. Your bottom line – and client – will benefit. Divot tools, club head covers, ball markers, and even golf bags are among the desired items.

North Carolina Tar Heels Mascot Headcover. Designed to fit most 460cc drivers. 

Kansas Jayhawks Switchfix Divot Tool and Poker Chip Ball Marker Set 

AUTO ACCESSORIES
You already know that car magnets and car flags are beloved among the college football faithful. But hitch covers have gained a lot of traction in recent years, too. The Clemson Tigers and Texas Longhorns’ offerings bear testimony to that.

[At left] Texas Longhorns Domed Logo Plastic Hitch Cover; [At right] Clemson Tigers Light Up Hitch Cover

OUTDOOR EQUIPMENT & GAMES
Cornhole, camping chairs – yep, they continue to trend in this category beloved of tailgaters. Interestingly, some colleges are branching out with more backyard/patio items, such as fire pits. We could sure picture celebrating a Penn State win on a cool October evening around the flames of this particular product.

Penn State Nittany Lions Fire Pit