Branding

Baseball in England? New Era Attempts Bipartisanship Across Rivalries

News

Last weekend’s MLB London Series was a success for baseball, but some fans were left co...

Lane Seven Apparel Named Official SXSW T-Shirt Sponsor

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The California-based supplier of retail-inspired basics is also the sponsor of a mobile...

Stanley Launches Apparel Line

Consumers can now proudly swear fealty wit...

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Boost Engagement & Shumsky Combine Into Single Brand

The Ohio-based firms will now operate unde...

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Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

The Night I Opened a Merch Store … And Lost My Hair

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A televised wrestling match, an insult and a bet – Senior Writer John Corrigan explains...

MiLB Teams Rebrand Names, Logos For Select Games to Celebrate Latino Communities

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The nicknames take inspiration from culture, and many of the logos are wonderfully imag...

Trend Alert: College Football Merch

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College football is back, and we're pumped. Viewing the new season through a...

Branding, Packaging Restrictions On Canadian Cannabis Matter To Promo Industry

Promogram

Promotional product professionals should know the rules if they plan to sell to the eme...

Pinnacle Promotions Wins Counselor’s Video Contest

After a heated back-and-forth battle,...

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Soccer Collaboration Logo Causes Controversy

Just in time for the FIFA World Cup,...

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T-Shirt Brand Could “Drastically Alter the Future of Fashion”

A new basics T-Shirt brand is set to...

Pepsi Has A New Promo Products-Fueled Rewards Program

Once upon a time, Pepsi was the choice...

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Vegas Knights Championship Merchandise Highlights Apparel Trends

The Las Vegas Golden Knights don't waste...

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Promotional Products Were Everywhere At Wizard World Comic Con

From free swag to swanky branded...

Bonnaroo Surprises Attendees With Swag Packages

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With three weeks until Eminem, The Killers and a smorgasbord of performers take the...

The Weeknd Teams With Marvel For Limited Edition Merch

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With the colossal success of Avengers: Infinity War, tis the season for collaborating...

Choosy Is Fast Fashion On Energy Drinks

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Fast fashion might be about to kick into hyperspeed. Jessie Zeng, a 20-something...

Royal Wedding ‘Merchspolsion’ Continues With Off-the-Wall Promotional Products

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Counselor previously spotlighted the official and unofficial Royal Wedding...

Case Study: BrandVia’s Swag Studio

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While the business world is becoming ever more pixelated and impersonal, maintaining...

Fortnite Launches Branded Merchandise Store On Amazon

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Fortnite, the ubiquitously popular survival video game from Epic Games, has launched...