Change is not a one-and-done experience for a growing team. Change is a rhythm. 

Whitestone Branding soared from $1MM in revenue to over 1,000% growth, propelling them onto Inc. Magazine’s list of the fastest-growing companies, four times. 

Jon Alagem and Michael Scott Cohen started Harper+Scott in 2014 and by 2022 were well over $50 million in revenue. 

When COVID hit, Stephanie Taylor and Jamie Moore of hello promo went from concerns about their survival to recently hiring their tenth team member in a high-velocity turn-around. 

Every fast-growth organization knows that change is not merely inevitable but ceaseless. Infrastructure changes, leadership changes, sales process changes: change is the rule, not the exception. The culture that adapts to evolutionary change is a culture that wins. It’s true in nature, it’s true in business. 

And change is almost always the catalyst for growth.

But What Prevents Some Distributors From Adopting Change?

We’ve conducted hundreds of interviews with successful distributors, distributors who outpace average industry growth by over 20%. In our work with customers we’ve identified one success-killing trait the successful promo team does not accept: 

Successful people do not let self-limiting beliefs become self-fulfilling prophecies.

Self-limiting beliefs are far more than negative thoughts or doubts. Everyone has doubts. But self-limiting beliefs are deeper. Self-limiting beliefs are perceptions you hold that convince you of a (seemingly) incontrovertible truth – making us blind to the possibility that the belief is not only untrue, it’s dangerously self-fulfilling if you buy into it.

Self-limiting beliefs are half-truths. Half-truths that become convictions when they become a pre-excuse to change. Or as James Victore says inelegantly (but very effectively) in his book, Feck Perfuction: “we pre-shit on ourselves.” 

“Words have power. The problem with repeating negative mantras to yourself is that you start to believe them. Then others believe them. Watch your words.”

To read more, click here.

Bobby Lehew is the chief content officer at commonsku, this article is courtesy of commonsku, the work-from-anywhere platform that powers your connected workflow enabling you to process more orders and dramatically grow your sales. To learn more visit commonsku.com.