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Research
Sourcing City Report Says U.K. Promo Market Achieved Record Sales in 2024
NewsDistributors in the United Kingdom and Republic of Ireland collectively increased total...
Infographic: Incentive Research Foundation Suggests Positive Gifting Outlook for 2025
ResearchThe IRF’s 2025 outlook report notes decreased spending in 2024, but projects increased ...
Classic Categories Dominate ESP Searches in 2024
The industry’s staple products ended up on...
Popular Categories, Trendy Brands Top the Charts in Canadian ESP Searches for 2024
Pens maintained their top spot each quarte...
Promo Industry Achieves Record Sales in 2024 Despite Challenges
ASI Research shows that distributors incre...
PSI Draws Thousands of Global Promo Pros; Showcases Why Europe Leads in Sustainability
NewsNow in its 62nd year, the PSI Düsseldorf Show – Europe’s largest promo event – kicked o...
Infographic: How U.S. & European Distributors Compare
ResearchA new joint study shows how distributors differ in their concerns and challenges.
Election 2024: How Will Trump’s & Harris’ Policies Impact Promo?
NewsPlus, exclusive ASI Research findings on which candidate promo end-buyers and Power Sum...
Distributors Bounce Back With Sales Growth in Q3
NewsFirms of all sizes grew revenue, resulting in an average 4.2% increase for the promo in...
Infographic: The Supplier-Distributor Relationship in Canada
Overall, distributors say communication is...
‘Halloween,’ ‘Pens’ and Retail Brands Come Out on Top in Canadians’ Q3 ESP Searches
Seasonal items, school essentials and prem...
Report: Printing Industry Sees Profit Pressures & AI Surge in Q2
PRINTING United Alliance and NAPCO Researc...
Election 2024: Harris Dramatically Outspending Trump on Print & Promo
Since officially taking over Biden’s campa...
Spooky Season Sales
From awe-inspiring ghostly décor...
Top 10 ESP Searches: Fall Staples Climb During Q3
Top retail drinkware brands like Stanley a...
Infographic: The Labor Market in Canada
ResearchState of the Industry data for the Canadian promo industry indicates that distributors ...
Takeaways From ASI’s 2024 End-Buyer Research
In April, ASI Research released the first installment of its 2024 end-buyer research...
Sponsored Content
5 Promo Case Studies That Show the Power of Customization
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Why “American-Made” Matters for Sales Success This Year
With talks of tariffs shaking up the industry, opting for products made in the USA...
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New Sustainable Bags: Grow Your Business by Going Green
Help your clients elevate their brand and support sustainable business practices ...
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2025 Distributor Sales Toolkit: Resources To Start the Year Strong
A new year in promo has begun - are you ready? In the competitive world of sales,...
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End-Buyer Research: Ages 55+
ResearchASI’s exclusive research reveals client buying habits in eight markets and across multi...
End-Buyer Research: Ages 45-54
ResearchASI’s exclusive research reveals client buying habits in eight markets and across multi...
Infographic: Sustainability Trends in Canada
ResearchState of the Industry research for Canadian promo shows that end-buyer demand for susta...
End-Buyer Research: Ages 35-44
ResearchASI’s exclusive research reveals client buying habits in eight markets and across multi...