ASI Member? Login here to access Education, Research, ESP, Pay Your Bill, Find a Supplier and much more.
Not an ASI Member? Learn more about ASI today!
Commentary
Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More
StrategyFrom Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...
3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout
StrategyUsing print, promo and more, distributors can become superheroes of branding for custom...
Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths
The co-branded line of belts and boots, wh...
New Physical Music Format Showcases Print’s Value as a Collectible
The KitAlbum bridges the CD era and stream...
The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance
The Yankees announced a new bobblehead of ...
Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe
StrategyReplete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...
Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag
StrategyPlus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...
WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies
StrategyThe sought-after merch tied to Apple’s big annual event debuted this week as the confer...
National Donut Day: A Hole in Donut Brands’ Marketing Strategy?
StrategyDunkin’ collaborated with Stoney Clover Lane to release limited-edition accessories for...
WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life
The partnership takes brand engagement to ...
Expand, Elevate & Win More Business With Commercial Print
For promotional products distributors, sel...
Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware
In addition to sunny colors, the coffee ch...
Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs
During this difficult time, ASI is committ...
The Exit Strategy Blueprint: How To Avoid Seller’s Remorse
It’s natural to have regrets after you sel...
ASI Promo for the Planet Gets a Refresh
On its third birthday, our hub for sustain...
Why Bands Should Take Their Merch Beyond T-Shirts & Posters
StrategyBon Iver’s gigantic campaign for its new album shows the power of aligning with premium...
Learn From These 4 Fun 2025 Masters Merch Trends
StrategyGolf’s first major tournament of the year plays host to one of the most interesting phe...
Sponsored Content
How To Make the Sale for American-Made Blankets
Crafted with comfort and style, U.S.-made blankets from American Blankets by...
SPONSORED BY:
Why Everyone’s Talking About the Washed Collection by BELLA+CANVAS
Vintage inspired, garment dyed and designed to feel like a favorite from day one. ...
SPONSORED BY:
5 Must-Have Services That Will Make Your Distributorship Stand Out
In today's competitive market , it's not just about what you sell - it's about how...
SPONSORED BY:
The Power of Commemorative Tickets: Your Ticket to Sales Success
Step right up, we've got your golden ticket to promo sales . Find out...
SPONSORED BY:
Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo
StrategyThe Miami pop-up centered around a fake grocery store demonstrates how to brand a story...
The Exit Strategy Blueprint: Am I Financially Ready To Retire?
StrategyMany business owners tie the sale of their business to their retirement, but that can b...
Bluesky’s Viral T-Shirt Mocking Mark Zuckerberg Embodies Moment Merch Success
StrategyThe social media platform’s CEO wore a shirt on stage at South by Southwest mocking a s...
New Era’s Vulgar MLB Cap Gaffe Was Completely Avoidable
StrategyThe whole line of MLB caps is a little silly and not well-conceived, but one design uni...