Commentary

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

The restaurant chain wanted to bring its l...

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Plus, learn how razor brand BIC leveraged ...

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WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

The sought-after merch tied to Apple’s big...

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National Donut Day: A Hole in Donut Brands’ Marketing Strategy?

Dunkin’ collaborated with Stoney Clover La...

WWE Table Sponsorship Brings ‘Snap Into a Slim Jim’ Slogan to Life

The partnership takes brand engagement to ...

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Expand, Elevate & Win More Business With Commercial Print

For promotional products distributors, sel...

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Starbucks Summer 2025 Collection May Signal Shift to Smaller Stylish Drinkware

In addition to sunny colors, the coffee ch...

Letter From ASI President & CEO Tim Andrews: How We’re Helping You Navigate Tariffs

Strategy

During this difficult time, ASI is committed to strengthening industry trust and ensuri...

The Exit Strategy Blueprint: How To Avoid Seller’s Remorse

Strategy

It’s natural to have regrets after you sell your business, but you can ease your transi...

ASI Promo for the Planet Gets a Refresh

Sustainability

On its third birthday, our hub for sustainability news and education is debuting some n...

Why Bands Should Take Their Merch Beyond T-Shirts & Posters

Strategy

Bon Iver’s gigantic campaign for its new album shows the power of aligning with premium...

Learn From These 4 Fun 2025 Masters Merch Trends

Strategy

Golf’s first major tournament of the year plays host to one of the most interesting phe...

Brilliant’s Fictional Grocery Store Showcases Very Real Trends in Promo

Strategy

The Miami pop-up centered around a fake grocery store demonstrates how to brand a story...