Commentary

How To Sublimate the Top of a Bucket Hat

Strategy

Angie Meese of That Shirt Shack explains how she engineered a special ABS plastic proto...

My Favorite Merch: Nenette Gray, Lemonade Creative Marketing

Strategy

Industry distributors share the promo products that they love the most.

How Foam Party Hats Struck Promo Gold With Viral Chicago Bears Cheese Grater Hats

After the Green Bay Packers’ legal team ni...

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Apparel Lessons From Ralph Lauren & J.Crew’s Olympics Collections

Team USA will look their best in Milan wit...

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Best in Branding: Cheers to a Year of Fun & Festive Merch

From classy convenience-store replicas to ...

The 3 Types of Supplier Reps (and Why One Gets Nearly All Our Business)

Strategy

Reliability is the real currency when it comes to supplier-distributor relationships in...

Why People Are Still the Future of Promo: A Message From (the Real) Tim Andrews

Strategy

AI is a game-changing innovation, but the real power lies in how distributors and suppl...

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Company merch drops leaned into a trendy, ...

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What We’re Thankful for in Promo

Before heading off to our various Thanksgi...

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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredient...

Best in Branding: The Brands That Won Halloween & Why It Matters

This special edition of ASI Media’s Best i...

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My Favorite Merch: Stephanie Hinkle, MadeToOrder

Industry distributors share the promo prod...

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PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

These are the biggest misconceptions print...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

What Jane Goodall Taught Us About Sustainable Promo

Sustainability

The world-famous primatologist and conservationist died of natural causes earlier this ...

Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Strategy

Franchises like Wicked and Saw and movies like The Smashing Machine show how to get cle...

Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

Strategy

From Dunkin’ to Taco Bell, food brands have upped their game this fall with creative, q...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

Strategy

The restaurant chain wanted to bring its logo into the 21st century. It ended up creati...

Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

Strategy

From Chipotle dorm merch to Guinness “Pintmobiles,” here are a few of the clever print ...