Commentary

Expanding Promo Capabilities With Direct Mail

Strategy

Direct mail is a natural extension of distributors’ existing capabilities, allowing the...

Promo Lessons From Patagonia’s Bold ‘Nothing We Do Is Sustainable’ Report

Sustainability

The clothing brand released its first-ever sustainability report and got candid about i...

Best in Branding: Everyone’s Going Retro – And Also Wearing Tacos

Company merch drops leaned into a trendy, ...

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What We’re Thankful for in Promo

Before heading off to our various Thanksgi...

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What Etsy’s ‘Gifts That Say I Get You’ Campaign Teaches About the Power of Personalization

A new ad from Etsy lays out the ingredient...

Best in Branding: The Brands That Won Halloween & Why It Matters

Strategy

This special edition of ASI Media’s Best in Branding series breaks down why Halloween h...

My Favorite Merch: Stephanie Hinkle, MadeToOrder

Strategy

Industry distributors share the promo products that they love the most

PRINTING United Expo 2025: Busting 7 Top Myths Printers Have About Promo

Strategy

These are the biggest misconceptions print service providers have about promotional pro...

What Reebok & PlayStation’s Retro Shoe Campaign Does Well With Packaging & Small Details

Strategy

With three releases tied to the 30th anniversary of the first console release, Reebok a...

What Jane Goodall Taught Us About Sustainable Promo

The world-famous primatologist and conserv...

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Wicked Cookware & Bloody Vinyl: Print & Promo Lessons From Recent Creative Movie Tie-Ins

Franchises like Wicked and Saw and movies ...

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Best in Branding: Root Beer Float in a Tote, Dinner Roll Sweatpants & More

From Dunkin’ to Taco Bell, food brands hav...

More Than a Logo: How Cracker Barrel Created Controversy Through a Minimalist Logo Update

The restaurant chain wanted to bring its l...

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Best in Branding: The First Branded Hot Wheels, Chipotle Goes Back to School and More

From Chipotle dorm merch to Guinness “Pint...

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3 Branding Takeaways From Marvel’s Massive ‘Fantastic Four’ Promo Rollout

Using print, promo and more, distributors ...

Chili’s & Tecovas Collaborate on ‘Booth Boots’ Made From Same Material as Restaurant Booths

Strategy

The co-branded line of belts and boots, which sold out quickly, is a fun spin on using ...

New Physical Music Format Showcases Print’s Value as a Collectible

Strategy

The KitAlbum bridges the CD era and streaming era, and uses print as part of the appeal.

The Summer of George: The Yankees’ Creative New Bobblehead Sparks Enormous Fan Demand Well in Advance

Strategy

The Yankees announced a new bobblehead of Seinfeld’s George Costanza sleeping under his...

Does Oasis Reunion Tour Merch Have Takeaways for Promo Pros? Definitely Maybe

Strategy

Replete with ‘90s nostalgia and retro sporty looks, the swag and how Oasis is promoting...

Best in Branding: Promo Lessons From a Viral Hot Pink Tote Bag

Strategy

Plus, learn how razor brand BIC leveraged a savvy sponsorship deal and how QDOBA fueled...

WWDC 2025 Swag: How Apple’s Merch Can Inspire 3 Winning Promo Strategies

Strategy

The sought-after merch tied to Apple’s big annual event debuted this week as the confer...