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Marketing

Promo Plan
Promo Plan
Counselor

Want to ramp up your marketing efforts this year? Try adding these three strategies to ...

Committed to a Cause
Committed to a Cause
Counselor

A distributor drives fundraising efforts. By Christopher Ruvo

Running a Successful Storefront

The right location and features are key. -...


Market Watch: Bars & Restaurants

Sales tips for an expanding sector. By Jea...


Wear it Well

Case studies from five industries show how...

Prove the ROI of Promo Products
Prove the ROI of Promo Products
Counselor

The newest version of ASI’s Ad Specialties Impressions Study gives distributors statist...

Gameplan for Growth
Gameplan for Growth
Counselor

Promo piece drives NFL campaign.

How to Network Smartly
How to Network Smartly
Counselor

Refuse to ever blend in.

World Business Forum: Workplace Creativity is Vital
World Business Forum: Workplace Creativity is Vital
Counselor

Creativity guru Sir Ken Robinson keynoted the World Business Forum in New York City...

Online Display Ad Spending Set to Double

A new survey from Forrester Research...


Q3 Distributor Revenues Increase 4.6%

Data released by ASI at the end of...


Study: Ad Revenue To Rise In 2015

An increase in spending on digital adverti...

Sales Challenge: Build Your Personal Brand

A strong personal brand distinguishes you,...


Counselor Commentary: Prepare To Innovate

Many business experts will tell you: Innov...


Counselor Commentary: The Changing Marketing Landscape

Online video is about to become so much mo...

PCNA Announces New Supplier Partners
PCNA Announces New Supplier Partners
Promogram

Top 40 supplier Polyconcept North America (PCNA) announced that it has partnered with F...

Counselor Commentary: Little Customer Perks Add Up
Counselor Commentary: Little Customer Perks Add Up
Promogram

Since last December, Target has largely been battered and beaten in the press – and rig...

Online Display Ad Spending Set To Double
Online Display Ad Spending Set To Double
Promogram

A new survey from Forrester Research reports that spending on Internet display advertis...

2014 - ASI Power Summit
2014 - ASI Power Summit
Counselor

The ad specialty industry’s top influencers gathered in Arizona last month to set a cou...

Social Media Ad Revenue Forecasts Jump
Social Media Ad Revenue Forecasts Jump
Counselor

According to a forecast by market research firm Mintel, social media is increasingly...

Woodstock Revisited
Woodstock Revisited
Counselor

Promo products play an integral role at three-day music festival.