Technology

Interest in X/Twitter Plummets in Wake of Musk Takeover

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Promo pros cite less engagement, suspicious activity as reasons for leaving the social ...

  Episode 143: Hitting the Target With Kirby Hasseman

Kirby Hasseman is a busy man. He's the CEO of Hasseman Marketing (asi/221824), a...

  Episode 142: The Impact of AI

In the epic 1968 science fiction film ...

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  Episode 141: How To Run a Live Social Media Show

Going live on social media isn't very...

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  Episode 140: Adding Mascots to Your Marketing Mix

If you've ever been to an ASI Show,...

  Episode 139: The Power of Livestreams

When Crystal D (asi/47759) founder Chuck Dahlgren died suddenly last fall , the...

Industry Reacts to Twitter Rebrand

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Elon Musk’s mysterious ‘X’ network isn’t winning early points from promo and social med...

  Episode 138: Cooking Up Self-Promos With Seth Weiner

When it comes to marketing, Seth Weiner sees a lot of similarities in grilling, one...

I Was One of the Millions of Swifties Who Spent Hours in Line To Snag Tour Merch

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Taylor Swift is the star of what’s likely to be the highest-grossing tour of all time, ...

  Episode 137: Introducing ‘Threads’

If you're not familiar with the hottest...

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Should You Join Threads, the New App With 100 Million Users?

Meta’s Twitter rival has already become th...

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  Episode 136: Living Among Canada’s Forest Fires: One Distributor’s Story

First came the forest fires in April and...

  Episode 135: The Future of Social Media in the Promo Industry

Whether you like it or not, artificial...

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Canva To Become First Design Platform With Popular Music in Content Library

Canva announced a partnership with Warner ...

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  Episode 134: That’s a Rap! When Promo & AI Intersect

Stacie Harshbarger Gass had an idea:...

Photos From ‘Big Slick’ 2023

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Promo helps drive record results at annual Kansas City fundraiser.

  Episode 133: How To Use Social Media To Target the Auto Industry

Christine Fischer has been around cars all her life. Many of her relatives are...

  Episode 132: Using Social Media for Client Acquisition

Before you ever have the opportunity to make a sale on social media, a lot has to...

Is Promo Ready for ChatGPT & the AI Revolution?

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From creating logos to writing detailed product copy, generative artificial intelligenc...

4 Ways To Create a Community of Brand Fans

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Loyal enthusiasts of your company can boost your digital presence and sales numbers.

Canary Marketing Ends Lawsuit Against Twitter

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The distributor filed to dismiss the case, which rested on allegations of six figures’ ...