Apparel

Phillies Fans Set a Merch-Buying Record After Reaching World Series

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The club’s rabid fan base purchased team-branded pennant-clinching/World Series gear at...

Decorating Equipment Roundup From PRINTING United

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The Las Vegas trade show featured vendors for the entire spectrum of printing categorie...

University of Alabama Opens In-Stadium Store for Selling NIL Merch

Name, image and likeness deals with colleg...

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Merch-Driven Fundraisers Aid Hurricane Ian Relief Efforts

It’s another example of how branded mercha...

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Judge Goes Yard: Why Are Fans So Eager to Commemorate Sports History With Merch?

Branded products celebrating Aaron Judge’s...

Editor’s Picks Showcase: Workable Sweaters & Vests

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For much of the country, the fourth quarter brings colder temperatures and hotter deman...

Infographic: What Makes T-Shirts So Special

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For decades, T-shirts have been the epitome of casual, cool style. Learn some interesti...

WGSN Names ‘Apricot Crush’ Color of the Year for 2024

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The trend forecasting company says the “restorative, refreshing and energetic hue” will...

Joe’s Promo Picks: Hit the Slopes

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Product Editor Joe Haley features his top branded swag choices for winter fun.

57 Reasons to Wear Secondhand Clothes

Heinz found a clever way to rebrand the dr...

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A Slowing Real Estate Market Still Presents Promo Opportunities

Despite ebbing home sales in many parts of...

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4 Ways to Avoid Greenwashing in Your Marketing

A number of companies are getting dinged f...

Apparel Decorating Roundup: PVC Patches, Silicone Ink & More

Check out a few of the latest offerings fr...

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5 Proven Ways to Reduce Microfiber Shedding

Microplastics, often from synthetic textil...

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6 Approaches to Strong Fitness Sales

COVID caused significant change in gym-goe...

Make Waves With Nautical-Inspired Apparel & Accessories

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The traditional summer look resonates all year long.

Hemp Apparel Could Be Sustainability Hero for Promo

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Despite supply chain shortages during the pandemic, demand for hemp clothing is rising ...

UFC Partners With Amazon Merch on Demand

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It’s another marquee deal in the world of branded swag for the Seattle-headquartered mu...

Columbia Sportswear Reports Progress on ESG Initiatives

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The multibillion-dollar apparel/footwear maker, whose products sell extensively in the ...

Would You Wear a Dress Made of Cocoa Bean Husks?

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Whether it’s sneakers made of apple leather or haute couture to promote vegan ice cream...

SOI 2022: Top Products Turn Back the Clock

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Old favorites came back strong while the darling of 2020 predictably plummeted.