Prominent GOP candidates are seizing merch opportunities to make a statement, and they’re getting creative in their endeavors. From broadcasting their messages to even enlisting the help of their pets, here’s the GOP 2024 election merch that’s capturing attention.

Welcome to Texas

In his bid for Senate re-election, official merchandise from Ted Cruz’s campaign often contains the slogan “Keep Texas, Texas,” branded on a variety of T-shirts, fleeces, caps, buttons and mugs. The catchphrase emphasizes the senator’s commitment to policy items such as reinforcing the border, promoting Texas jobs and defending constitutional freedom.

Kicked off the second day of our Keep Texas, Texas tour this morning in Tyler!

Beaumont and Cypress, see y’all soon! pic.twitter.com/pWmu3fdpqW

— Ted Cruz (@tedcruz) August 24, 2024

In November of this year, Cruz is releasing a book entitled Unwoke, and it will be interesting to see what merch emerges from that release.

Merch That’s Gone to the Dogs

Jim Justice, the current governor of West Virginia, is running for the U.S. Senate in 2024 with the help of a key ally – his family pit bull named “Babydog.” Viewers of the Republican National Convention this year were charmed by the gubernatorial canine when Justice brought her onstage, but those within the state are already quite familiar with Babydog, who’s as well-known as her owner and accompanies the governor routinely to public events and news conferences.

More and more, the pit bull has become engrained in the fabric of West Virginian society. “This primary cycle, Babydog has blanketed West Virginia; she’s on news clips, yard signs, social-media posts and in the oodles of campaign ads that have played, relentlessly, on TV,” wrote The Washingtonian. That includes merch as well, including a bumper sticker, mug, can cooler and T-shirts declaring “Babydog Demands Justice” and “Re-pup-lican for Justice.”

Made for a Woman

During Judge Ketanji Brown Jackson’s Supreme Court confirmation hearings, Senator Marsha Blackburn of Tennessee asked her to define the word "woman," to which Jackson replied, "I’m not a biologist."

This exchange sparked a debate about its implications for young women, but it was Blackburn who seized the moment through merch. As part of her Senate campaign, she released pink T-shirts featuring her definition of a woman on the front.

Pick a Slogan, Any Slogan

Marjorie Taylor Greene, also known as MTG, is one of the most prolific users of promo to display her legislative priorities and core beliefs. Her store features a variety of official slogans including: “Save America, Stop Communism!,” “I am a girl/boy/woman/man made in the image of God,” “Impeach Biden,” “Defund the FBI,” “Enemy of the State,” “Pro-Life, Pro-God, Pro-Gun” and “Proud Christian Nationalist.”

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A post shared by Marjorie Taylor Greene (@realmarjoriegreene)

The U.S. representative for Georgia’s 14^th congressional district isn’t afraid to jump on the latest hot-button topic. Recently her campaign released shirts and a mug declaring “Pets Are Friends Not Food” – a nod to the recent presidential debate that brought Springfield, OH, and reports of immigrants eating animals into the national spotlight.

2^nd Amendment, 1^st Priority

Few politicians command more attention currently than Lauren Boebert, the U.S. congresswomen of Colorado’s 3^rd district. Much of the merch put out by the Republican is “pro-freedom, pro-guns and pro-Constitution,” according to her campaign website. A vocal supporter of the NRA and 2^nd amendment rights, Boebert’s merch features T-shirts with a firearm stating “Come and Take it” as well as catchphrases like “Build the Wall, Deport Them All.”