ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on the tech sector, which represents more than $1 billion in promo sales, according to ASI’s annual State of the Industry report.

The tech industry has had highs and lows the past few years. A boom in adoption, hiring and sales during the pandemic has given way to extensive layoffs and hiring freezes during a so-called “white-collar recession.” At the same time, artificial intelligence has grown in importance and influence across all industries.

It’s no surprise then that tech end-buyers of promo products have the most optimistic view of AI, with nearly two-thirds viewing it as positive. But the tech sector also finds environmentally friendly promo items to be essential, with more than 8 in 10 end-buyers reporting that it’s important their promo items are eco-conscious.

Click here for a PDF of this infographic.