Over the past three months, ASI Research has explored exclusive data on promotional products end-buyers, breaking down several new industry markets and demographic data by age, region and more. Each week, we released a new infographic that highlights a given segment and offers insight into their habits and priorities when buying promo.

We’ve already released our last segment for 2025, but the infographics below compile some of the most important data points from the series into a comparative format – and the large differences between some demographics reveal just how important it is to understand the diverse needs of your clients.

Take, for example, the generational gaps found between Gen Z (ages 13-28) and baby boomers (roughly ages 61-79). More than 80% of baby boomer end-buyers place importance on having domestically made promo items, compared with less than 60% of Gen Z, for example. Even their names for promo are different, with nearly half of Gen Z referring to it as “merch” compared to baby boomers’ preference for the classic “promotional products.”

Click on the links below to view and download pdfs.

Generations

Gender

Industries

Regions