Last year, ASI Research launched the promotional products industry’s most comprehensive study on end-buyers, with data focused on some of the promo’s top markets and key demographic metrics.

This year, we’re expanding the study with a fresh set of market segments, as well as new findings breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

Our first segment is the real estate sector – which represented more than $800 million in sales for the promo industry in 2023, according to ASI’s annual Counselor State of the Industry report. The housing market has been tough on buyers of late, with lingering high interest rates, lower home supply and rising prices causing sales of existing U.S. homes to drop to their lowest levels since the 1990s.

But these hesitations pose an opportunity for real estate agencies, developers or property managers to use promo to better engage with prospective buyers in 2025. Notably, real estate promotional products end-buyers may be particularly interested in name-brand goods; more than 8 in 10 reported that they would have a more positive view of an advertiser that gave them brand-name promotional apparel.

Click here for a PDF of this infographic.