ASI Research has expanded its exclusive data on promotional products end-buyers with a new study exploring several new market segments, as well as data to come breaking down both end-buyer and consumer insights by age, region and more. Each week, we’ll release a new infographic that highlights a given demographic and offers insight into their buying habits and priorities.

This week’s research focuses on Generation Y – or, as they’re most commonly known, millennials. Millennials are the largest generation by size in the United States, and, according to the Department of Labor, they have made up the largest generational share of the U.S. workforce since at least 2018.

In terms of promo preferences, millennial promotional products end-buyers are the most likely generation to value environmentally friendly products, with more than 8 in 10 stating that sustainability is an important factor. And they’re among promo’s biggest proponents – with 93% of millennials agreeing that promotional products are effective at improving brand awareness.

Click here for a PDF of this infographic.