When people ask what you do, here’s a new answer: “I provide Liquid Gold.”

As a promotional counselor, you’re asked to use inks in the right colors and designs to captivate and entice. On the right product with the right strategy, these inks can indeed become gold.

So what makes the ink so valuable? By knowing how to use it. What colors mean. Why they work. Here are some tips based on the psychology of color and case histories of how other successful branders transformed their knowledge of full color on fabric into marketing marvels.

Click here to learn more.