Your customers need floor mats, but don’t know it yet.

DON’T TAKE FLOOR MATS FOR GRANTED – not when they’re one of the most powerful and economical promo tools out there. Every floor mat has the potential to be a billboard. It’s the ideal location for a brand to command a consumer’s full attention.

Unlike traditional billboards, they have no competition in the same space. Whether customers are entering their favorite store or looking where they’re walking, they notice the mat at the door. When a floor mat is high quality and boasts a strong design, customers are even more likely to remember the logo and slogan printed on it. As a bonus, floor mats also keep those same customers safe as they walk in from the elements.

If you’re looking to sell floor mats, or want to offer something different, it’s best to start with the entrance: All businesses have one! Why not use a custom floor mat to enhance it? And more than likely, your customer isn’t even aware they can purchase them from you. To make it easy, we’ve compiled a list of the most popular entrance matting options you can pitch.

1. FLOCKED MATS
These mats are expertly imprinted using the flocking process, which involves shooting electrically charged nylon fibers onto the mat’s surface to create a raised 3-D imprint. The detail achieved is a huge reason why these mats are so popular. With the imprint literally popping off the mat, any logo or branding stands out and gets noticed.

A recent example of a successful flocked mat project was for a homebuilder, who purchased several hundred welcome mats for the entrance of newly built homes. These mats allowed the company to increase brand awareness with a simple, elegant design. A smart layout coupled with attractive color choices and a clever welcome slogan made the mats appealing to the eye and memorable for would-be buyers. The mats also served a more functional purpose: keeping the carpets and floors in the new homes safe and clean for potential buyers.

2. NYLON DYE MATS
These carpet-style mats feature a fade-resistant digitally printed nylon surface, backed in either machine-washable rubber or heavy-duty vinyl. Nylon Dye is the go-to option when you need an absorbent, high traffic mat. And with high-definition printing capabilities, these mats can handle even the most complex artwork.

One example of a Nylon Dye success story is a large national retailer that experienced a significant increase in slip-and-fall accidents. The company had been using worn-out and faded rental mats that weren’t doing the job. The distributor initially came to PromoMatting wanting to know how to pitch custom floor mats to the retailer. To help prepare the distributor for the pitch, PromoMatting armed them with the mat facts: slip-and-fall safety information, the benefits of purchasing mats vs. renting, and successful case histories. The savings on this product and mats in general helped the distributor close the deal.

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