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The Fallout From Trump’s ‘Worse Than Expected’ Tariffs
Promo leaders expect the sweeping new levies, announced by the president on April 2, to cause soaring price hikes, damage the economy and reduce demand for branded merch.
Top Stories
L.L.Bean Hits 4imprint With Trademark Lawsuit Over ‘Boat and Tote’ Branding
The Maine-based outdoors brand wants promo’s largest distributor to pay damages, fork over profits and destroy products it sells that carry the alleged offending marks.
ASI Fort Worth 2025: Seven Top Trends From the Show Floor
From uniquely textured decoration to taking fresh inspiration from retail, here are the top trends and new products from the South’s signature trade show.
President Trump Announces Sweeping New Baseline & 'Reciprocal' Import Tariffs
The president revealed new levies on April 2 that stand to affect promo product pricing, sourcing, cash flow and sales.
ASI Fort Worth 2025: Torsten Gross Delivers Marketing Motivation in Energizing Keynote
For Gross – a competitive race car driver, marketing executive and C6 quadriplegic – finding success is all about embracing both failure and our biggest weaknesses.
Latest News
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GXN Holds 2025 Leadership Seminar in Norway
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In The News - April 2025
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Facilisgroup Names JC Capote Chief Revenue Officer
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PCNA Announces Partnerships With Brands London Fog, Weather Station & Leuchtturm1917
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Editor’s Picks: Beautiful Banners & Flags
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ASI Fort Worth 2025: The Benefits of Adding Print to Your Business
Product Hub
Products
This Week’s New Suppliers: Fun New Promo
Discover creative products from new ASI suppliers.
Products
This Week’s New Suppliers: Weekly Promo Gems
Discover creative products from new ASI suppliers.
Products
Editor’s Picks: Memorable Made-in-USA Products
Cater to government clients and customers planning patriotic campaigns.
Lederer-Led Firm Relaunches MyPromoPartner as Premium Square USA With Expanded Products, New Director
An investment firm headed by promo industry veteran Jeff Lederer acquired supplier MyPromoPartner when it also bought Counselor Top 40 distributor Myron and is now giving the supplier new life unde...
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iPROMOTEu Announces a Bevy of Promotions, Unifies AIA Corp. Under Its Brand
The Counselor Top 40 distributor said the changes will strengthen operational efficiency and help the company better serve its community of distributor affiliates.
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SRG Names Sergio Munoz Senior VP of Sales for Canada
The Counselor Top 40 supplier said Munoz, a well-known member of the Canadian promo community, will help accelerate business.
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Supplier C-Slide Is Closing After About 16 Years in Business
The firm’s founder Ron Gustaveson told ASI Media that challenges stemming from COVID-19 and issues related to private equity ownership have contributed to the shuttering.
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The Bright Side: Charles River Apparel Donates $300,000 in 2024
The Massachusetts-based apparel supplier said it’s expanding its Charles River Cares program this year to include new partnerships with a trio of charities.
Promo for the Planet
Sustainability
4 Strategies for Discussing Sustainability With Customers
Print and promo clients will easily see through empty initiatives.
Sustainability
Allmade Apparel Launches Earth Day Video Contest
The winner of the “Our Power, Our Planet” contest will receive an all-expenses-paid trip to the supplier’s production facilities in Honduras.
Sustainability
EPA Announces Plans To Roll Back a Slew of Environmental Rules
The agency is targeting dozens of rules, including some related to electric vehicles, coal plants and clean water. Promo leaders in the sustainability space expressed disappointment.
ASI Fort Worth 2025: Avoid Selling on Price
In a Power Session on Exhibit Day 2, industry veteran Cliff Quicksell gave distributors his best tips for leaning into value, charging what they’re worth and resisting pressure to drop prices to ge...
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ASI Fort Worth 2025: Hone Your Social Selling Skills
Sameena Safdar, founder & CEO of digital marketing consultancy Amplify Your Voice, offered best practices to build relationships with prospects on social media and turn them into clients.
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ASI Fort Worth 2025: Differentiating Your Apparel Offerings To Elevate Your Brand
Lizz Reidy and Jenna Sackett of Stahls’ demoed a variety of decoration placements and strategies to make promo apparel stand out in a populated market.
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ASI Fort Worth 2025: How To Remove Friction From Your Clients’ Buying Experience
Bill Petrie explained how making the experience of buying from you as easy as possible is a key way to differentiate yourself as a promo distributor in today’s market, and to keep clients coming back.
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Branded Merch Turns McNeese State Student Manager Into an NCAA Tournament Sensation
The viral success of Amir “Aura” Khan led to his face on socks and T-shirts – and revealed a fascinating new wrinkle in the NIL phenomenon.
Sponsored Content
Greater Pacific Industries
Quiz: Is My Client a Good Fit for Custom Products?
Answer these quick questions to find out if your client's project calls for completely custom, made-to-order products or if it's better suited for standard stock options. Question 1:...
Radix Branding Solutions
Build a Strong Sales Foundation: How To Sell the Top 5 Promo Categories
No matter if you're new to selling promo or a seasoned pro, make sure you've mastered the basics. We'll walk you through how to sell the five most popular promo categories so you can maximize...
STAHLS'
Podcast: New Patches & Emblems — How To Take Advantage of Trendy Decoration
Let's talk on-trend, beginner-friendly decoration. On today's podcast, we're joined by Dave Conner, content director at STAHLS' (asi/88984), who's sharing everything you need to know about...