Customized socks are the cool cousin to the plain white crew sock, and are in step with fashion and performance trends. “Not all socks are the same,” says Charles Badgett, owner of No Sweat Specialties. With so many styles, features and colors to choose from, No Sweat’s customer service team takes great care and pride in helping their clients match the right sock to the client’s brand message.

“We call our customer service team the Match.com of socks,” Badgett says. The No Sweat team knows their product line inside and out, along with their variety of imprinting methods – and they stay engaged throughout the 17-step process of creating custom socks, headbands and wristbands.

“We get calls all the time from distributors saying, ‘I’ve never done socks. My clients are asking for them,’” says No Sweat Customer Service Representative Lisa Chilton, who offers expert advice to ensure your clients get the perfect fit.

No Sweat Specialties has been helping brands get off on the right foot since 2001 with top-quality made-in-the-USA products. Show your clients you’re on your toes with these four matchmaking tips you can use to sell the right sock style every single time.

Take A “Solefie”
Feet, get ready for your close-up. Foot selfies – some call them “solefies” – are the latest rage in Instagram shots. It’s an eye-catching way to give your brand additional play – encourage your followers to take selfies of their feet wearing just their customized, branded socks and post them to your social media feeds.

WHAT’S YOUR TYPE?
Who’s your target client? If you want to make the right sock recommendation, it’s critical to identify recipients’ gender, age group, the event or occasion, and how the promotional items will be used.

YOUR CLIENT:
Your event planner client says, “My customer wants a fun and memorable dance floor sock for all the guests at her daughter Rachel’s bat mitzvah, personalized with her name and the date of the celebration. What style works best?”

WHAT NO SWEAT’S MATCHMAKERS ADVISE:
“I get a lot of calls for bar and bat mitzvah socks,” Chilton says. Comfort is important, as party participants will kick up their heels for hours. “Typically, the kids take off their shoes and wear the socks on the dance floor,” she says. “The most popular styles are our custom-knit, no-show or ankle socks (styles 4-500C or 4-600KI), with branding on the top of the foot or on the ankle. We also suggested adding ‘I danced my socks off at Rachel’s bat mitzvah’and skid-proof tread on the bottom.”

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