Strategy September 19, 2022
Distributor Checklist: Ask the Right Questions for Proactive Promo Sales
Don’t sit around and wait for sales to come to you. Instead, be proactive and ask your clients these prompting questions to uncover opportunities to help.
Question 1: What events or projects do you have on the calendar?
Your clients might come to you for immediate promotional needs, but they likely have even more events planned further out that they simply haven’t started coordinating yet. Asking about future events lets you get your foot in the door first to secure that future order as well as provides ample time to research and prepare the ideal promos and full-color printing products for their upcoming project. Don’t forget about supply chain delays and inventory shortages either. The earlier you place your order, the less likely products will arrive late.
Proactive Project Example
It quite literally pays to plan ahead, especially when ordering full-color print products. Consider not only printing and shipping timelines, but also available paper supply if you’re deciding when to place your order. For common project requests like labels, banners, calendars, programs, maps and other large print runs, the sooner you submit your order details, the better.