Strategy

Feats & Fiascos: A Look Back at Brand Reinventions

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Take a page from the book of brands that did it well … and heed the cautionary tales of...

Tom Brady Tops NFLPA’s Merch Sales List - Again

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It’s a record fourth time the seven-time Super Bowl champ has topped the year-end ranki...

6 Reasons Why Pins Make Perfect Promos & Recognition Gifts

Companies are investing in traditional...

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4 Ways to Reinvent Your Business

A step-by-step guide for adapting to the n...

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Sweater Vests Make a Comeback

The sleeveless style offers a mix of comfo...

Barbecue & Tailgate Essentials

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While virus concerns persist, people will continue to look for ways to socialize outside.

Keep Your Company Ahead of the Curve

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The businesses best able to weather change – pandemic-related or not – cite collaborati...

PromoKitchen Announces Winners of Tee Hamilton Creative Scholarship

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The program was established in memory of the longtime member of the promo industry and ...

22 Fast Rules for Being a Better Boss of You

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The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards

Help us honor the most creative and effect...

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Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

Pop quiz: Do you know what sueded fabric...

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Podcast: Spring & Summer Wearables - How to Decorate Top Products

The weather is getting warmer, so now's...

Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...

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Splashy Towels

Whether at the beach, pool or golf course,...

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Sticker Sheets Present Promo Upsell Opportunity

Millennials in particular love custom stic...

Q&A: Press Release Writing Basics

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When your company does something noteworthy, use these tips to help you spread the news...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

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Promotional drinkware just got a full-color makeover. If your sales presentations...

Infographic: What to Do When an Order Goes Wrong

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You can still make the best of a bad situation.

Versatile Bandannas & Neck Gaiters

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They became ubiquitous during COVID, but they have lots of other uses.

Sales Reps Eager to Resume In-Person Selling

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Even as salespeople grow more comfortable with virtual selling, many reps long to escap...

Refined Executive Pens

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They’re status symbols, fashion accessories and awards for service or merit.