Strategy

22 Fast Rules for Being a Better Boss of You

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The golden rule: Call it what you want: personal productivity,...

Nominate Now for the Counselor Promotional Campaign Awards

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Help us honor the most creative and effective uses of promo.

Podcast: Sales Training - What Sueded Fabric Is & How to Sell It

Pop quiz: Do you know what sueded fabric...

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Podcast: Spring & Summer Wearables - How to Decorate Top Products

The weather is getting warmer, so now's...

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Reinvention Songs: Inspiring Tales from the Pandemic

Resourceful promo products companies adapt...

Splashy Towels

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Whether at the beach, pool or golf course, these items are a valuable advertising mediu...

Sticker Sheets Present Promo Upsell Opportunity

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Millennials in particular love custom stickers for decorating laptops, water bottles an...

Q&A: Press Release Writing Basics

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When your company does something noteworthy, use these tips to help you spread the news...

Full-Color Drinkware: How to Sell Beyond Basic Beverage Glasses

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Promotional drinkware just got a full-color makeover. If your sales presentations...

Infographic: What to Do When an Order Goes Wrong

You can still make the best of a bad situa...

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Versatile Bandannas & Neck Gaiters

They became ubiquitous during COVID, but t...

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Sales Reps Eager to Resume In-Person Selling

Even as salespeople grow more comfortable ...

Refined Executive Pens

They’re status symbols, fashion accessorie...

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Case Study: Promo Items Offer COVID Relief

A Kentucky bank helped struggling communit...

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Joe’s Picks: PPE & Drinkware

Check out the latest in these two high-dem...

6 Digital Marketing Ideas for Shoestring Budgets

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Consider these strategies to increase your brand reach online.

5 Businesses That Need to Buy Privacy Promos Now

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With workforces going remote and cybersecurity threats on the rise , businesses have...

Promotions Planner: Get Out There

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Start presenting ideas to clients for projects based on July events.

Product IQ: The Ins and Outs of Safety Apparel

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Decoding the necessary-but-confusing lingo of certifications.

Boost Your Bottom Line: 6 Markets Looking for Leather Promos

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Gifts and awards have emerged as a major lifeline for the promo industry.  Clients...

Patagonia Misses the Forest for the Trees

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The apparel company is banning added logos to help the environment, and while its inten...