Strategy

Podcast: Plan Now for 2021 Holiday Sales - Top Apparel Picks & Trends

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The end of the year will be here before you know it, which means now's the time to...

Corporate Gifting Platform Lets Recipients Choose Items

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A build-your-own snack box service that launched during the pandemic is expanding into ...

Introducing The Perry Ellis Apparel Collection

The apparel supplier you know and love...

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High-Performing Fleece & Sweatshirts

These classic items are ideal for the cold...

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This Week’s New Suppliers: Standout Promos

Discover creative products from new ASI su...

Five Tips for Selling Private-Label Apparel

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TikTok entrepreneurs have helped spur interest in relabeled clothing for branded merch ...

A Look at Live Events

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As people gather again for ball games and conventions, promo remains an integral part o...

Beloved Philly Brand Gets ‘Run’ Merch and I Want It

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No, it’s not “Rocky”-inspired. It’s the next best thing.

Nominate Now: Best Places to Work 2021

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Counselor is once again setting out to identify the industry companies that employees l...

Swag.com’s Josh Orbach & Jeremy Parker: The Great Disruptors

Swag.com's founders got their start sellin...

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Q&A: The Benefits of Biodegradable Sunglasses

Mickey Loeb, owner of American PaperWear, ...

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Demand Returns for Brand Activations

Meanwhile, marketing professionals in the ...

Facebook Launches VR Meetings, But Why?

‘Workrooms’ allows the distributed workfor...

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Car Inventory Shortages Can Lead to Promo Opportunities

With demand outpacing supply there are few...

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This Week’s New Suppliers: Target Every Industry

Discover creative products from new ASI su...

Podcast: Spilling the Tea on Next Level Apparel’s Eco-Friendly Tees

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Next Level Apparel needs no introduction as one of the leaders in promo apparel...

Sleek Wristbands and Bracelets

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They’re small but mighty, carrying a variety of logos and messages.

Coping With Long-Term Stress

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Uncertainty over the virus and the future of work continues. Here are seven tips to hel...

Snapchat Trends Offers Marketing Insights

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The new tool from the social media app is a way to see what’s resonating with younger d...

Delightful Food & Beverage Gifts

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End-of-year gift-giving season is just around the corner, and these items are perfect f...

Coffee Clothes, Algae Ink & Other Sustainable Apparel Trends

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These brands are getting creative with how their garments are made.