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Strategy

This Week’s New Suppliers: Standout Promos
This Week’s New Suppliers: Standout Promos
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Discover creative products from new ASI suppliers.

Five Tips for Selling Private-Label Apparel
Five Tips for Selling Private-Label Apparel
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TikTok entrepreneurs have helped spur interest in relabeled clothing for branded merch ...

High-Performing Fleece & Sweatshirts

These classic items are ideal for the cold...


A Look at Live Events

As people gather again for ball games and ...


Beloved Philly Brand Gets ‘Run’ Merch and I Want It

No, it’s not “Rocky”-inspired. It’s the ne...

Nominate Now: Best Places to Work 2021
Nominate Now: Best Places to Work 2021
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Counselor is once again setting out to identify the industry companies that employees l...

Swag.com’s Josh Orbach & Jeremy Parker: The Great Disruptors
Swag.com’s Josh Orbach & Jeremy Parker: The Great Disruptors
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Swag.com's founders got their start selling T-shirts & now run a fast-growing online pr...

Q&A: The Benefits of Biodegradable Sunglasses
Q&A: The Benefits of Biodegradable Sunglasses
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Mickey Loeb, owner of American PaperWear, explains why it’s important to offer sustaina...

Demand Returns for Brand Activations
Demand Returns for Brand Activations
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Meanwhile, marketing professionals in the space are contending with changing COVID poli...

Facebook Launches VR Meetings, But Why?

‘Workrooms’ allows the distributed workfor...


Car Inventory Shortages Can Lead to Promo Opportunities

With demand outpacing supply there are few...


This Week’s New Suppliers: Target Every Industry

Discover creative products from new ASI su...

Podcast: Spilling the Tea on Next Level Apparel’s Eco-Friendly Tees

Next Level Apparel needs no introduction...


Coping With Long-Term Stress

Uncertainty over the virus and the future ...


Snapchat Trends Offers Marketing Insights

The new tool from the social media app is ...

Sleek Wristbands and Bracelets
Sleek Wristbands and Bracelets
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They’re small but mighty, carrying a variety of logos and messages.

Coffee Clothes, Algae Ink & Other Sustainable Apparel Trends
Coffee Clothes, Algae Ink & Other Sustainable Apparel Trends
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These brands are getting creative with how their garments are made.

Delightful Food & Beverage Gifts
Delightful Food & Beverage Gifts
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End-of-year gift-giving season is just around the corner, and these items are perfect f...

Joe’s Picks: The Great Outdoors
Joe’s Picks: The Great Outdoors
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These items are ideal for those who love getting out into the fresh air.

Webinar Recap: How a Promo Supplier Makes Sustainability Possible in Manufacturing
Webinar Recap: How a Promo Supplier Makes Sustainability Possible in Manufacturing
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On August 5, Next Level Apparel premiered their latest webinar on sustainable...

Nine Tips to Avoid Kitting Pitfalls
Nine Tips to Avoid Kitting Pitfalls
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This super popular trend comes with its fair share of difficulties.