Strategy

2021 Product of the Year: Food Gifts

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Companies hungry to connect with clients and employees turned to food during the pandem...

Joe’s Picks: Heading Out

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Explore these must-have items for upcoming adventures.

Going the Distance: A Championship Message from ASI CEO Tim Andrews

Promo companies suffered a few body blows,...

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Stay Active in the Winter Months

Rates of physical activity and exercise te...

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Innovative Electronics & Wearable Tech

Technology is present in virtually every p...

This Week’s New Suppliers: Gen Z Favorites

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Discover creative products from new ASI suppliers.

Try These 3 Appliqué Trends

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Layering one or more pieces of fabric onto various garments can create stylish designs ...

Behind the Scenes: Tri-Blend Photoshoot

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If you aren't already, it's time to get acquainted with Next Level Apparel's...

Behind the Scenes: The Cozy Edit Photoshoot

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It's no secret that soft and cozy loungewear is having a moment. What began as the...

Innovators Seek $650,000 Prize to Curb Microplastic Pollution

The Microfiber Innovation Challenge announ...

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Very Peri Is 2022 Pantone Color of Year

A play on periwinkle, the lighthearted yet...

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‘That Girl’ Trend Focuses on Mindfulness, Journaling

Young women on TikTok and other social med...

This Week’s New Suppliers: The Gift of Promo

Discover creative products from new ASI su...

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Shackets Trend as a Versatile Layering Piece

Combining style and comfort, these shirt-j...

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Revitalizing Stress Relievers

There’s plenty to be worried about lately,...

The Bright Side: Coming Together to Offer a Hand Up

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When an account executive at a Michigan distributor happened to meet a family in need, ...

Five Tips for New Managers

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First time in a supervisory role? Try these strategies to ensure a smooth transition.

Your Fashion Forecast: Top 7 Apparel Trends for 2022

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Where retail goes, promo is sure to follow. Keep your clients outfitted in style with o...

Distinctive Workwear

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Maintaining both a professional look and comfort has never been so easy.

Deck the Halls With Branded Merch

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Big brands are bringing memes to life and pouring on the nostalgia with their holiday m...

Spotify Adds Merch to Popular Wrapped Campaign

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The streaming service shares end-of-year listening data; this year, users’ list of top ...