Strategy

Dynamic Markers & Highlighters

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Whether they emphasize information in textbooks or draw attention to important data in ...

Olympians Showcase Epic ‘Swag Bags’

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U.S. Olympians received a haul of branded merchandise that they showcased on TikTok to ...

Tech Trends: 5 Popular Product Features You Need to Know

If one promo category increased in...

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Why Digital Is Sustainability’s Next Frontier

Several apparel brands are using QR codes ...

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This Week’s New Suppliers: Conversation Starters

Discover creative products from new ASI su...

Video Chat Proficiency Is Top Job Skill

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Hiring managers are looking for candidates who are comfortable communicating remotely. ...

Promotions Planner: Looking Ahead to Fall

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Start presenting ideas to clients for projects centered on November events.

Smart Sports Uniforms

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As teams return to the field and court, they’ll appreciate these bold uniforms that are...

Infographic: Pastels Trend Alert

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Soothing tones are just the thing to reassure buyers during times of uncertainty.

Q&A: Sustainable Wristbands Build Following

Jason Kuipers, founder of ZOX, describes h...

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Milwaukee’s 50-Year Championship Drought Fuels Merch

The Bucks’ historic playoff run has fans c...

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Make the Sale: Sustainable Activewear

Consumers care about how their clothing...

New Equipment, Supplies for Apparel Decorators

Explore technology advancements from indus...

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Top Your Summer Sales With Premium Tanks

The summer sales season is officially...

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The Cozy Edit: How to Sell Loungewear Blanks Ready to be Branded

Before 2020, loungewear was for just...

ASI Show Chicago Product Showcase Winners

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As voted on by distributors, these were the top items in the New Products Pavilion.

As Restaurants Reopen, So Do Promo Opportunities

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Branded umbrellas and creative takeout packaging are among the trends expected to remai...

This Week’s New Suppliers: Q4 Hot Sellers

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Discover creative products from new ASI suppliers.

Sales Made Easy: 5 Sectors Looking to Purchase Custom Coinage

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Selling promotional coins and medallions is simply common cents. Now that businesses...

Making History at ASI Show Chicago

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The first promotional products trade show since the COVID-19 pandemic – and my first tr...

Joe’s Picks: Home Sweet Home

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Check out these must-haves for time spent at home.