Strategy

Obituary: Steven Paul Heidmann, The Magnet Group

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He spent more than 20 years with the Missouri-based Top 40 supplier.

Dynamic Team Spirit Items

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Clients can use these branded products to boost excitement at athletic events and as di...

Promotions Planner: Summer Fun

Start presenting ideas to clients for prom...

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The Bright Side: Wisconsin Knitwear Donates Winter Hats

During the coldest times of the year, Wisc...

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This Week’s New Suppliers: Ideas for Every Market

Discover creative products from new ASI su...

5 Strategies for Better Employee Onboarding

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Matching new hires with a “work buddy” and gifting them a thoughtful kit of company-bra...

Follow a Pre-Call Checklist

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Having a plan before your first conversation with a lead ensures you’ll cover all the i...

2022 Event Sales Planner: Top Products, Target Customers & Trends to Watch

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Wouldn't it be nice to have your own personal sales planning assistant? Well,...

Stand Out From the Sales Competition

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In a crowded industry, it’s imperative that you differentiate yourself and the products...

LinkedIn Launches Podcast Network

The business-focused social media site is ...

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Joe’s Picks From ASI Fort Worth: Recognition Pieces

Product Editor Joe Haley spotted these ite...

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Consider Logoed Patches to Upcycle Apparel Misprints

A Spokane, WA-based decorator explains how...

Personal Care Essentials

These items are sure to appeal to health- ...

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98% of Consumers Plan Social Shopping in 2022

Younger shoppers are more likely to use vi...

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This Week’s New Suppliers: Trade Show Favorites

Discover creative products from new ASI su...

The Super Bowl Tapped My Soft Spot for ’90s, Y2K Nostalgia

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Marketers know that millennials like me are reminiscing to escape from the difficulties...

Commit to Mindfulness

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Recognizing the power of the present moment can help you be more productive at work and...

Promo’s Opportunities With Cruise Industry Could Be on the Rise

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The cruising business was hard-hit by the pandemic, depressing merch sales in the segme...

Trendy BBQ & Tailgate Products

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These items are a win-win: They’ll liven up any event while spreading the word about yo...

This Week’s New Suppliers: Q2 Favorites

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Discover creative products from new ASI suppliers.

EcoPlum Achieves B Corp Certification

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The distributor in New York City joins a growing list of certified socially conscious o...