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Strategy

This Week’s New Suppliers: Unforgettable Gifts
This Week’s New Suppliers: Unforgettable Gifts
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Discover creative products from new ASI suppliers.

Hone Your Product Knowledge to Increase Sales
Hone Your Product Knowledge to Increase Sales
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Boost your numbers and build solid client relationships by knowing product features and...

3 Logo Trends for 2022

Need a brand refresh? Helping a client cre...


Joe’s Picks From ASI Show Orlando: Rest & Relaxation

Product Editor Joe Haley found some new it...


Obituary: Robert Mogell, Toppers Inc.

Mogell founded the former Top 40 supplier ...

PPAI Wraps Up Annual Expo in Las Vegas
PPAI Wraps Up Annual Expo in Las Vegas
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The four-day event allowed for constructive conversations centered on new products, acc...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms
Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms
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The female truck driver alleges that she was forced either to wear company-issued men’s...

Versatile Umbrellas
Versatile Umbrellas
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From spring showers to summer storms to bright sunshine days, these branded accessories...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue
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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...

This Week’s New Suppliers: To-Go Goodies

Discover creative products from new ASI su...


CES 2022: 5 Cool Gadgets From the Show

Though the tech trade show in Las Vegas wa...


Connect With Co-Workers at a Distance

As remote and hybrid work continues, here ...

Social Commerce Expected to Reach $1.2 Trillion by 2025

Shopping via social media is growing 2.5 t...


Add Value to the Client Relationship

Create loyal sales customers by providing ...


4 Apparel Trends for 2022

The versatility of wear-anytime pieces wil...

Charles River Apparel Donates $28K Worth of Apparel to Charity
Charles River Apparel Donates $28K Worth of Apparel to Charity
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The Top 40 supplier gave the garments to Circle of Hope, a nonprofit that helps the hom...

Infographic: The Staggering Cost of Inflation
Infographic: The Staggering Cost of Inflation
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Price increases in the promo industry are being driven by soaring costs. These stats pu...

This Week’s New Suppliers: Unforgettable Giveaways
This Week’s New Suppliers: Unforgettable Giveaways
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Discover creative products from new ASI suppliers.

Promotions Planner: Gearing Up for Spring
Promotions Planner: Gearing Up for Spring
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Start presenting ideas to clients for promotions centered on April observances.

Indispensable PPE Items
Indispensable PPE Items
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COVID continues to linger, so there’s an ongoing need for PPE. Fortunately, the promo i...

Deadline Extended! Nominate Now for Distributor Salesperson of the Year
Deadline Extended! Nominate Now for Distributor Salesperson of the Year
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If you or a colleague is generating major sales revenue and continually raising the bar...