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Strategy

ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine
ASI, Promo Industry Raise Nearly $86,000 to Help Ukraine
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The money will be used to help Red Cross workers deliver aid to Ukrainians in need.

7 Product Categories You Must Decorate for Full-Color Profits
7 Product Categories You Must Decorate for Full-Color Profits
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Product decoration just got even easier. No longer do you need two different machines...

The 3-Step Method to Overcoming Resistance to ‘Change’ in Your Promotional Products Business

We resist change for all kinds of...


Writing a More Sustainable Future

Award-winning penmaker Uma wants promo dis...


This Week’s New Suppliers: To-Go Gems

Discover creative products from new ASI su...

Joe’s Promo Picks: Travel Accessories
Joe’s Promo Picks: Travel Accessories
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Those heading out on trips this summer and fall are sure to appreciate these essential ...

Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
Chapter 2: Next Level Apparel’s Brand Elevation - A Recalibrated Brand Story
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The wait is over! We covered Chapter One of Next Level Apparel's (asi/73867)...

Athleisure Trends: Must-Have Colors, Fits & Performance Features
Athleisure Trends: Must-Have Colors, Fits & Performance Features
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If there's one promo trend that isn't going away any time soon, it's athleisure. Next...

Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
Behind the Scenes: “The World Is Our Ocean” Sustainable Collection Photo Shoot
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The sound of crashing waves was calling with a higher purpose in mind when the Next...

How to Offer Embroidered Patches With Only a Heat Press

A thread and needle is one of the most...


Case Study: Creating Sustainable Swag Bundles

Chicago-based distributor iPromo has been ...


The Bright Side: US Open Merch Sold From Brookline Pro Shop to Benefit Charity

It’s a great example of using branded merc...

Promo Firms’ Ukrainian Fundraisers

Here’s where you can donate to industry ch...


Vital Health & Wellness Products

Employee health programs have been a stapl...


Sales Spotlight: One Product You Can Sell to Any Client

One promotional product, endless sales...

4 Sustainability Success Stories From Big Brands
4 Sustainability Success Stories From Big Brands
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These corporate leaders are taking proactive stances for the environment. Learn about t...

This Week’s New Suppliers: Must-Have Appreciation Gifts
This Week’s New Suppliers: Must-Have Appreciation Gifts
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Discover creative products from new ASI suppliers.

Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales
Introducing Draft Top®: The Perfect Promo for Spring & Summer Sales
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There's a new promo in town just in time for spring and summer orders. Introducing...

The Promo Distributor’s Guide To Selling Sustainability
The Promo Distributor’s Guide To Selling Sustainability
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The demand for sustainable products is growing strong. In fact, 60% of global...

Six Telltale Signs of Greenwashing
Six Telltale Signs of Greenwashing
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Many brands have been called out for exaggerating or misleading consumers about the sus...