Strategy

Decorating Equipment Roundup: DTG, Laser Engraving & More

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In the market for new equipment to expand your decoration capabilities? Here are a hand...

This Week’s New Suppliers: Household Favorites

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Discover creative products from new ASI suppliers.

Survey: Mental Health Deteriorates Among American Professionals

A study from The Conference Board, a think...

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Joe’s Promo Picks: Event Giveaways

The items featured here are ideal for dist...

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New Product Alert: 6 Target Customers for One-of-a-Kind Drinkware

Tired of showing clients the same ole'...

Boost Your Sustainability Knowledge With These Classes

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ASI University offers an array of webinars on how growing greener and focusing on socia...

Tech Roundup: The Race for Augmented Reality

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Meta, Google and Snap are among the many companies aiming to bring augmented and mixed ...

Festivals, Sports & Concerts: The Return of Large-Scale Events

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After two years of postponements, cancellations and limited attendance, blockbuster eve...

This Week’s New Suppliers: Promo Opportunities

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Discover creative products from new ASI suppliers.

The Campaign: An Earth Day Mailer for Ralph Lauren

Edna Hall of Harper + Scott spearheaded th...

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Editor’s Picks Showcase: Practical Multifunctional Pens

The traditional pen is a favorite among en...

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Podcast: How to Supercharge the Sales Process With Better Apparel Decoration

Imagine what the impact on your...

Promotions Planner: Last of Summer Sun

Start presenting ideas to clients for prom...

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Q&A: Program Aims to Drive Forced Labor Out of Cotton Production

Patricia Jurewicz, CEO of the Responsible ...

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Infographic: A Growing Interest in Sustainable Products

Across generations, consumers have been se...

This Week’s New Suppliers: Everyday Goodies

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Discover creative products from new ASI suppliers.

Mid-Year Review: 10 Drinkware Styles In High Demand

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Drinkware is always in high demand - but do you know which specific styles are...

4 Emerging Product Trends & How to Start Selling Them

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Promo trends change often - are you up to date on the latest in-demand items? ASI...

Unlock the Promo Potential: How to Provide Clients Uniquely Custom Bandannas

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There's more to promotional bandannas than meets the eye. Just ask ASI supplier ...

Vlog: The Original CVC - Top Athleisure Trends to Watch

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If there's one promo trend that isn't going anywhere, it's athleisure. Next Level...

Winning Sports Uniforms

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From youth and high school teams to college intramurals and adult leagues, this market ...