Strategy

Adaptable Athletic & Performance Apparel

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These garments can be found in a myriad of settings, from sports fields and gyms, to co...

How to Aid Your Growth With Safety Sales

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Looking for promo sales inspiration? Health and safety kits are a safe bet.  If...

Head-To-Toe Hues

Take a spin around the color wheel with th...

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This Week’s New Suppliers: Colorful Designs

Discover creative products from new ASI su...

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Joe’s Picks From ASI Show Orlando: On the Job

Featured here are more finds from the show...

Obituary: Paul Rizzo, Rizzo & Associates

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The promo pro was one of the industry’s first multi-line reps.

The Top 3 Promo Trends for 2022

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New year, new industry trends. Don't leave your distributorship services back in...

Golf’s Growth Brings New Apparel Opportunities

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Thanks to a pandemic-age boost, more people are taking up the sport – and looking to ou...

Striking Caps & Hats

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The variety of styles and fits means distributors are sure to find the perfect headwear...

Amazon to Open First Physical Clothing Store

Amazon Style, set to open later this year ...

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Ralph Lauren, Nike, Others Release Team USA Olympics Gear

Among the items for the 2022 Winter Olympi...

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Brands Embrace Secondhand Swag

As habits like thrifting take off, industr...

This Week’s New Suppliers: Unforgettable Gifts

Discover creative products from new ASI su...

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Hone Your Product Knowledge to Increase Sales

Boost your numbers and build solid client ...

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3 Logo Trends for 2022

Need a brand refresh? Helping a client cre...

Dependable Writing Instruments

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Traditionally one of the most-searched-for products on ESP, these items play an importa...

Joe’s Picks From ASI Show Orlando: Rest & Relaxation

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Product Editor Joe Haley found some new items on the trade show floor that are perfect ...

Obituary: Robert Mogell, Toppers Inc.

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Mogell founded the former Top 40 supplier in Philadelphia in 1964.

PPAI Wraps Up Annual Expo in Las Vegas

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The four-day event allowed for constructive conversations centered on new products, acc...

Walmart Employee Files Sex-Discrimination Lawsuit Over Uniforms

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The female truck driver alleges that she was forced either to wear company-issued men’s...

Apparel Sales Strategies to Sidestep Promo’s Thorniest Issue

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Apparel inventory is here today, gone later today. Promo veterans share how they’re nav...